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Alibaba’s Business Model – How the eCommerce Giant Makes Money

Indigo 9 Digital

It is a consumer-to-consumer platform where small businesses and individuals sell items to consumers. It launched in 2003 and provided an opportunity for China’s entrepreneurial class to reach China’s increasingly affluent consumer market. Launched in 2010 AliExpress is a global retail marketplace. AliExpress.

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What Nordstrom’s Paul Smith pop-up says about the future of this retail trend

Inside Retail

One of the key trends that defined retail in 2023 was pop-up shops and how these experiential shopping experiences have taken hold over millennial and Gen Z consumers. Midway into the first quarter of 2024, there are no signs of this experiential retail trend slowing down.

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From Clicks to Bricks: Expanding Brand Loyalty Through Physical Stores

Retail TouchPoints

The “Clicks to Bricks” (C2B) movement is disrupting retail, and it’s here to stay. Several years ago, a handful of direct-to-consumer (DTC) brands expanded into the physical retail space. An Emerging Retail Trend. Today’s consumers are digital experts and gravitate toward online platforms where they can shop 24/7.

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5 Lessons Learned from Shake Shack’s Strategy & Growth

Indigo 9 Digital

Shake Shack may not have the sales or reach of a McDonald’s but it does have a place in the hearts of millions of consumers. The other trend Shake Shack helped to popularize is the rise of fast casual restaurants. These restaurants cater to consumers who want to grab a burger on the go but want an elevated version of it.

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6 Reasons Walmart’s eCommerce Strategy is Winning

Indigo 9 Digital

For many years analysts were saying stores are dead but if Walmart didn’t start testing grocery pickup back in 2013 its grocery pickup services would not have performed so well when put to the test during the pandemic. Walmart had this foresight and a decade ago in 2013 it started testing a grocery pickup service. More than 1.7

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McDonald’s Marketing Strategy, 5 Reasons Why it’s Working

Indigo 9 Digital

After 2013 McDonald’s sales started to decline, from $28 billion in 2013 down to $19 billion in 2020 (pre-pandemic sales were $21 billion in 2019). Consumers, especially younger consumers are obsessed with celebrity culture. It was a clever way to get consumers excited about McDonald’s core menu offering again.

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The First 60 Seconds: How to Grab and Hold a Buyer’s Attention During a Pitch

Rangeme

4 Adrian Ward, The Neuroscience of Everybody’s Favorite Topic, Scientific American, 2013, [link] Those people are lost at sea and don’t even know it. ↑ 4 Adrian Ward, The Neuroscience of Everybody’s Favorite Topic, Scientific American, 2013, [link]. The research proves you may not be as good as you think. The three traps.