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6 Reasons Walmart’s eCommerce Strategy is Winning

Indigo 9 Digital

For many years analysts were saying stores are dead but if Walmart didn’t start testing grocery pickup back in 2013 its grocery pickup services would not have performed so well when put to the test during the pandemic. Walmart had this foresight and a decade ago in 2013 it started testing a grocery pickup service. More than 1.7

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Alibaba’s Business Model – How the eCommerce Giant Makes Money

Indigo 9 Digital

It is a consumer-to-consumer platform where small businesses and individuals sell items to consumers. It launched in 2003 and provided an opportunity for China’s entrepreneurial class to reach China’s increasingly affluent consumer market. Launched in 2010 AliExpress is a global retail marketplace. AliExpress.

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5 Ways to Make Your Retail Store Grow Faster

Indigo 9 Digital

Nearly a decade ago when Best Buy was trying to turn its business around one of the things it did that was quite effective was to allow Apple, starting in 2013, to set up store in store selling areas within Best Buy locations becoming one of the first retailers Apple partnered with. After that Samsung, Sony and Microsoft followed.

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6 Successful Marketing Campaigns in Retail

Indigo 9 Digital

Consumers, especially younger consumers are obsessed with celebrity culture. Menswear direct to consumer brand UNTUCKit realized this when it first tried to figure out how to acquire its first set of customers. UNTUCKit found that, at the time, for approximately $350 it could reach 200,000 potential consumers using radio ads.

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The Top 15 Ways to Find New Customers in Retail

Indigo 9 Digital

Menswear direct to consumer brand UNTUCKit realized this when it first tried to figure out how to acquire its first set of customers. UNTUCKit found that, at the time, for approximately $350 it could reach 200,000 potential consumers using radio ads. Consumers simply have less money to spend. As long as you can measure it."

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10 Ways to Succeed in Retail

Indigo 9 Digital

From small retailers to large retailers sufficient foot traffic has never been more important as consumers elect to do more of their shopping online. But it isn’t just online shopping that is affecting location decisions since the majority of retail sales still happen offline. Do you like this content?

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The Growth Strategy Behind Goop, a Brand Owned by Gwyneth Paltrow

Indigo 9 Digital

If you are trying to build your own successful direct to consumer brand here are some of the cues you can take from goop’s success. Blakely Lively discovered how hard it is to crack the direct to consumer space when she launched her lifestyle website called Preserve in 2014. Build a loyal following before you monetize.