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From Clicks to Bricks: Expanding Brand Loyalty Through Physical Stores

Retail TouchPoints

The “Clicks to Bricks” (C2B) movement is disrupting retail, and it’s here to stay. Several years ago, a handful of direct-to-consumer (DTC) brands expanded into the physical retail space. An Emerging Retail Trend. Today’s consumers are digital experts and gravitate toward online platforms where they can shop 24/7.

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6 Reasons Walmart’s eCommerce Strategy is Winning

Indigo 9 Digital

For many years analysts were saying stores are dead but if Walmart didn’t start testing grocery pickup back in 2013 its grocery pickup services would not have performed so well when put to the test during the pandemic. Walmart had this foresight and a decade ago in 2013 it started testing a grocery pickup service. More than 1.7

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5 Ways to Make Your Retail Store Grow Faster

Indigo 9 Digital

Nearly a decade ago when Best Buy was trying to turn its business around one of the things it did that was quite effective was to allow Apple, starting in 2013, to set up store in store selling areas within Best Buy locations becoming one of the first retailers Apple partnered with. After that Samsung, Sony and Microsoft followed.

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8 Reasons Why Blockbuster Failed & Filed for Bankruptcy

Indigo 9 Digital

If you didn’t return your movie rental on time you were charged a dollar a day. In 2006 Blockbuster launched a program called Total Access where online customers could return rentals to Blockbuster stores and in exchange they received a DVD rental for free all for one low flat fee. Poor execution. Do you like this content?

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The Downfall of Sears, 5 Reasons Why it’s Struggling to Survive

Indigo 9 Digital

He foresaw that America’s growing railway infrastructure could be used as a way to send goods to consumers in rural communities that lived far away from stores. Consumers were finally given a way to access merchandise at much lower prices than what was available from nearby merchants. Retail stores. It was a runaway success.

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The Top 15 Ways to Find New Customers in Retail

Indigo 9 Digital

Menswear direct to consumer brand UNTUCKit realized this when it first tried to figure out how to acquire its first set of customers. UNTUCKit found that, at the time, for approximately $350 it could reach 200,000 potential consumers using radio ads. Consumers simply have less money to spend. By 2018 it took 53 weeks.

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Four LGBTQ-Owned Brands to Shop and Support on RangeMe

Rangeme

As a minority business owner, giving back is important to Okel, but receiving help in return was no easy feat. “I Their story began in 2013 when Byerly discovered a mini-Alembic still (a historical apparatus used for distillation of liquids) on Amazon. Co-Founders, Nate Byerly and Gordon Rempel.