Remove 2013 Remove Marketing Remove Retail Trends Remove Target Market
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Dove’s Marketing Strategy, 5 Keys to its Success

Indigo 9 Digital

If you are curious about these and other elements of Dove’s marketing strategy then consider these five keys to its success. When you think about beauty and skincare brands they often market their products as ones that help you to achieve a standard of beauty that isn’t achievable. Doesn’t that sound like a stretch? Taking risks.

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e.l.f.’s Strategy for Staying on Top

Indigo 9 Digital

s low priced cosmetics are a natural fit for its target market of Gen Z consumers who don’t have a lot of disposable income. is one of the best positioned in beauty because they have relatively manageable price points and still a lot of market share opportunity to gain." s chief marketing officer. “A In 2013 e.l.f