Small Biz Trends
OCTOBER 21, 2021
A niche market can be defined as a subgroup of a larger market that has its own unique identity, needs, and, preferences making it stand out from the overall market. Niche marketing entails channeling marketing efforts towards first identifying a particular type of clientele and their particular needs.
Retail Assist
JANUARY 12, 2023
Over the next few weeks, we’re going to be digging deep into the trends that are transforming retail in 2023 and look at what this means for retailers and how they operate. 82% of UK businesses are targeting significant growth in 2023 despite economic factors. Want to keep in the loop? Subscribe to our newsletter here.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Indigo 9 Digital
MAY 16, 2022
If you are curious about these and other elements of Dove’s marketing strategy then consider these five keys to its success. When you think about beauty and skincare brands they often market their products as ones that help you to achieve a standard of beauty that isn’t achievable. Doesn’t that sound like a stretch? Taking risks.
Indigo 9 Digital
MAY 31, 2022
Plant based burgers are not new but Beyond Meat has been able to capture more of the mainstream market. If you are wondering how Beyond Meat has been able to make strides where others haven’t consider these four elements of its marketing strategy. Expand the definition of your target market.
Wiser
FEBRUARY 21, 2024
Collaborations with data software platforms like Wiser Solutions and investing in independent channel-focused tools, empower the company to aggregate sales data and craft compelling narratives that fully encapsulate the company’s market performance.
Retail Times
APRIL 6, 2021
Customers today are voting with their wallets and choosing retailers focused on creating an enhanced customer experience. Whether it’s curbside pick up, cause based marketing, or social shopping — the way retailers are doing business is rapidly evolving. Cause based marketing. Data protection and fraud prevention.
Indigo 9 Digital
JANUARY 17, 2023
If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox. While Shein is based in China its target market is international. In the United States, Shein has a 40% share of the fast fashion market with sales reaching $16 billion in 2021.
Expert insights. Personalized for you.
139 
Let's personalize your content