Consumer Marketing Retail Trends Target Market 
Small Biz Trends
OCTOBER 21, 2021
A niche market can be defined as a subgroup of a larger market that has its own unique identity, needs, and, preferences making it stand out from the overall market. Niche marketing entails channeling marketing efforts towards first identifying a particular type of clientele and their particular needs.
Indigo 9 Digital
MAY 16, 2022
It is one of the most popular brands with Gen Z consumers. How has Dove been able to stay relevant in an industry with a discerning set of consumers? When it comes to its reason for being, Dove likes to colour outside of the lines to connect more deeply with consumers. Redefining what it means to be a skincare and beauty brand.
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Retail Times
APRIL 6, 2021
Customers today are voting with their wallets and choosing retailers focused on creating an enhanced customer experience. Whether it’s curbside pick up, cause based marketing, or social shopping — the way retailers are doing business is rapidly evolving. The rise of e-commerce was a massive step forward in retail innovation.
Wiser
FEBRUARY 21, 2024
Panelists emphasized the significance of seamless integration of digital tools in response to COVID-19, which enabled continued engagement with consumers and efficient operational management. The importance of agility in sales strategies was highlighted, as brands recalibrate their approaches to meet consumers where they are.
Indigo 9 Digital
MAY 31, 2022
Plant based burgers are not new but Beyond Meat has been able to capture more of the mainstream market. If you are wondering how Beyond Meat has been able to make strides where others haven’t consider these four elements of its marketing strategy. Expand the definition of your target market.
Indigo 9 Digital
MARCH 8, 2023
s cheap products which are nontoxic and cruelty free are resonating with consumers. One of the main trends playing out in the retail sector is that consumers are struggling to make ends meet with over 60% of Americans living paycheck to paycheck. s chief marketing officer. “A sees the importance of marketing.
Star Miconics
JULY 14, 2023
Leverage Customer Reviews Today’s consumers trust peer reviews. Use Retargeting Strategies Retargeting involves marketing to people who previously visited your website or interacted with your company brand somewhere online. This can be done through targeted ads on social media platforms, search engines, or via email marketing.
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