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What is a Niche Market?

Small Biz Trends

A niche market can be defined as a subgroup of a larger market that has its own unique identity, needs, and, preferences making it stand out from the overall market. Niche marketing entails channeling marketing efforts towards first identifying a particular type of clientele and their particular needs.

Marketing 139
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Key Takeaways From the Wiser Industry Leaders Brand Panel: Sales Strategy and Technology

Wiser

Businesses that leverage these insights can expect to: Build Tailored Marketing Campaigns : Differentiate consumer segments based on their spending habits, allowing for precise targeting. Optimize Assortment and Inventory Levels : Gain real-time insights into product performance across various retail channels.

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Retail Innovation Roundup: 9 Trends and Technologies That are Changing How Consumers Shop

Retail Times

Customers today are voting with their wallets and choosing retailers focused on creating an enhanced customer experience. Whether it’s curbside pick up, cause based marketing, or social shopping — the way retailers are doing business is rapidly evolving. Cause based marketing. But, BOPIS is not a silver bullet.

Consumer 104
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Retail Trends to Watch 2023

Retail Assist

Over the next few weeks, we’re going to be digging deep into the trends that are transforming retail in 2023 and look at what this means for retailers and how they operate. 82% of UK businesses are targeting significant growth in 2023 despite economic factors. Want to keep in the loop? Subscribe to our newsletter here.

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MUST Wine Loft Discovers Charcuterie Must-Haves By Ordering On RangeMe

Rangeme

Arkwright: Our target market is anyone and everyone who appreciates and desires artisanal cheeses, charcuterie, local products, and small or large production wines from all over the world. As the buyer and head curator at MUST, RangeMe has been super helpful for product discovery and fulfillment.