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What is a Niche Market?

Small Biz Trends

A niche market can be defined as a subgroup of a larger market that has its own unique identity, needs, and, preferences making it stand out from the overall market. Niche marketing entails channeling marketing efforts towards first identifying a particular type of clientele and their particular needs.

Marketing 139
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Amp Up Your Ecommerce: 8 Proven Strategies to Boost Your Online Sales

Star Miconics

Use Retargeting Strategies Retargeting involves marketing to people who previously visited your website or interacted with your company brand somewhere online. This can be done through targeted ads on social media platforms, search engines, or via email marketing. Is your business prepared? Download Now 7.

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Retail Innovation Roundup: 9 Trends and Technologies That are Changing How Consumers Shop

Retail Times

Customers today are voting with their wallets and choosing retailers focused on creating an enhanced customer experience. Whether it’s curbside pick up, cause based marketing, or social shopping — the way retailers are doing business is rapidly evolving. Cause based marketing. Data protection and fraud prevention.

Consumer 104
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Back to School Retail Guide: Expert Tips, Latest Trends, and Predictions

RETAIL MANAGEMENT SOFTWARE

To help you navigate this bustling season successfully, we’ve compiled a comprehensive Back to School Retail Guide packed with expert tips, marketing ideas, the latest trends, and insightful predictions. Back to School 2023 Trends and Predictions What can retailers expect this back-to-school 2023 season?