2013, Retail Trends and Target Market - Experience Retail Today

e.l.f.’s Strategy for Staying on Top

Indigo 9 Digital

MARCH 8, 2023

s low priced cosmetics are a natural fit for its target market of Gen Z consumers who don’t have a lot of disposable income. started out selling its products online but in 2007 it landed an account with Target which the brand called a “ pivotal ” moment in its history. In 2013 e.l.f CEO Tarang Amin. By 2019 e.l.f.

Beauty and Health

Beauty and Health Consumer Accounting Boutique

Dove’s Marketing Strategy, 5 Keys to its Success

Indigo 9 Digital

MAY 16, 2022

“What we were beginning to realize is that women have a different view of beauty than what was being portrayed,” said Kathy O’Brien former vice president of skin and marketing services for Unilever (which owns Dove), and O’Brien was also involved in the conception of the Real Beauty campaign. “We Real Beauty Sketches (2013).

Marketing

Marketing Consumer Target Market Retail Trends

Experience Retail Today

e.l.f.’s Strategy for Staying on Top

Dove’s Marketing Strategy, 5 Keys to its Success

Webinars

Stay Connected