Dove’s Marketing Strategy, 5 Keys to its Success
Indigo 9 Digital
MAY 16, 2022
“What we were beginning to realize is that women have a different view of beauty than what was being portrayed,” said Kathy O’Brien former vice president of skin and marketing services for Unilever (which owns Dove), and O’Brien was also involved in the conception of the Real Beauty campaign. “We Real Beauty Sketches (2013).
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