Retail TouchPoints

OCTOBER 13, 2020

Today’s consumer is more educated than ever — and although they’re savvy about comparing prices and hunting down the best deal, that’s not the only reason they’re “window shopping.”. Retailers already are using data to streamline operations and better target marketing initiatives. of the category. Data Shows Us the Way.

Beauty and Health 278

Beauty and Health Shipping Target Market Consumer 278

Retail TouchPoints

OCTOBER 13, 2022

“So many DTC brands start out where a founder saw a niche in the market based on their own personal experiences,” said Nikki Baird, VP of Strategy at Aptos in an interview with Retail TouchPoints. But just because they had a great idea to start doesn’t make them the de facto target market.

Wholesale 261

Wholesale Consumer Clienteling Location 261

Inside Retail

APRIL 28, 2021

Yet, Shein was the most downloaded fashion shopping app on Apple’s app store in Australia at the end of March 2021. Any consumer research pointing towards the importance of fulfilment in the online shopping experience should probably ignore the success of Shein and its completely underwhelming delivery service.

Fast Fashion 162

Fast Fashion Fashion Target Market Consumer 162

Inside Retail

AUGUST 12, 2021

This week, online marketplace The Iconic became the first major ANZ retailer to launch a tailored shopping destination for people with disability, marking a major step forward for inclusivity in fashion. Since stylist Donna Cameron first wrote about adaptive fashion in 2013, she hasn’t seen much change locally. Push for change.

Fashion 130

Fashion Niche Retailing Target Market Marketing 130

Indigo 9 Digital

MAY 16, 2022

By offering free courses that make consumers feel better about themselves Dove is essentially establishing trust with its target market. Real Beauty Sketches (2013). Some brands dabble in diversity, inclusion and body positivity and others make a commitment.

Marketing 98

Marketing Consumer Target Market Retail Trends 98