2013 ATS Retail Trends Target Market 
Indigo 9 Digital
MARCH 8, 2023
s low priced cosmetics are a natural fit for its target market of Gen Z consumers who don’t have a lot of disposable income. A few years ago, a prestige brand introduced a new primer format at a $52 price point that quickly became a top primer in prestige,” said Amin. “We is speed,” said Oliver Chen, managing director at Cowen.
Indigo 9 Digital
MAY 16, 2022
When you look at Amazon you can see that it has always seen itself as more than a book seller. That view helped Amazon to move into new categories and to create successful businesses like Amazon Web Services which sit outside of its core retail business. But the best brands see themselves as serving a higher purpose. Giving back.
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