e.l.f.’s Strategy for Staying on Top
Indigo 9 Digital
MARCH 8, 2023
s low priced cosmetics are a natural fit for its target market of Gen Z consumers who don’t have a lot of disposable income. Since then it has acquired wholesale accounts with many retailers with Target and Walmart representing about 50% of e.l.f.’s In 2013 e.l.f We had 27 of our own boutiques.
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