Remove 2013 Remove Boutique Remove Retail Trends Remove Target Market
article thumbnail

e.l.f.’s Strategy for Staying on Top

Indigo 9 Digital

s low priced cosmetics are a natural fit for its target market of Gen Z consumers who don’t have a lot of disposable income. Since then it has acquired wholesale accounts with many retailers with Target and Walmart representing about 50% of e.l.f.’s In 2013 e.l.f We had 27 of our own boutiques.