e.l.f.’s Strategy for Staying on Top
Indigo 9 Digital
MARCH 8, 2023
s low priced cosmetics are a natural fit for its target market of Gen Z consumers who don’t have a lot of disposable income. used a few TikTokers to promote the challenge and then celebrities like Lizzo, Reese Witherspoon and Ellen joined in. In 2013 e.l.f are: Maybelline New York, L’Oréal Paris and Cover Girl. “We
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