article thumbnail

McDonald’s Marketing Strategy, 5 Reasons Why it’s Working

Indigo 9 Digital

After 2013 McDonald’s sales started to decline, from $28 billion in 2013 down to $19 billion in 2020 (pre-pandemic sales were $21 billion in 2019). The promotion first launched in the fall of 2020, featuring different celebrities every few months. The Famous Orders promotion has been a huge success, but why? You hire BTS.

article thumbnail

What Nordstrom’s Paul Smith pop-up says about the future of this retail trend

Inside Retail

One of the key trends that defined retail in 2023 was pop-up shops and how these experiential shopping experiences have taken hold over millennial and Gen Z consumers. Midway into the first quarter of 2024, there are no signs of this experiential retail trend slowing down. per square foot for a pop-up versus $32.12

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Successful Marketing Campaigns in Retail

Indigo 9 Digital

One of the major marketing initiatives McDonald’s launched in 2020 which helped turn around revenues was a promotion called “Famous Orders” where it promoted the McDonald’s meals celebrities like Travis Scott and BTS enjoy eating. The promotion was a huge success, boosting awareness of the Tim Hortons brand and increasing sales.

article thumbnail

e.l.f.’s Strategy for Staying on Top

Indigo 9 Digital

used a few TikTokers to promote the challenge and then celebrities like Lizzo, Reese Witherspoon and Ellen joined in. Since then it has acquired wholesale accounts with many retailers with Target and Walmart representing about 50% of e.l.f.’s In 2013 e.l.f In 2019 when most brands were wondering if TikTok was a fad e.l.f.

article thumbnail

The Top 15 Ways to Find New Customers in Retail

Indigo 9 Digital

After its first local radio ad placement in 2013 it had 1,500 website visitors in less than 10 seconds versus a normal level of traffic of 150-200 visitors. Launch a bring a friend & get a discount promotion. Try offering a promotion where to receive a discount a customer must bring a paying friend with them.

article thumbnail

Four LGBTQ-Owned Brands to Shop and Support on RangeMe

Rangeme

Their story began in 2013 when Byerly discovered a mini-Alembic still (a historical apparatus used for distillation of liquids) on Amazon. We’re honored to have the opportunity to promote these LGBTQ-owned brands and share their products and stories. Co-Founders, Nate Byerly and Gordon Rempel.

article thumbnail

Introducing 20 RangeMe Brands Fast-Tracked Into KeHE’s DIVERSEtrade™ Program

Rangeme

Owner Maria Riofrio says her experience as a diverse supplier has been, “Amazing; we have had our challenges like any other company has, but what we love about it is that we promote innovation, we prove that anyone can develop their idea into something.”. Linda’s Salsa LLC. Linda’s Salsa. CEO at Lorenzo’s Frozen Pudding.