e.l.f.’s Strategy for Staying on Top
Indigo 9 Digital
MARCH 8, 2023
s low priced cosmetics are a natural fit for its target market of Gen Z consumers who don’t have a lot of disposable income. e.l.f’s strategy is not lost on the analysts covering the beauty sector with Olivia Tong, managing director and senior consumer staples analyst at Raymond James saying that “we think…[e.l.f.] In 2013 e.l.f
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