Retail TouchPoints
OCTOBER 13, 2020
Research from New York University found sustainable products delivered $114 billion in sales in 2018, up 29% from 2013 , and delivered 50% of consumer packaged goods growth during that same time period — despite representing only 16.6% Retailers already are using data to streamline operations and better target marketing initiatives.
Inside Retail
APRIL 28, 2021
None of this makes a difference to Shein’s Gen Z target market, who are often dealing with budget constraints and willing to put up with slow deliveries in order to get their hands on the latest fashions. What has helped in this area is a designer recruitment program that has been ongoing since 2013. Shein hauls.
Indigo 9 Digital
MARCH 8, 2023
s low priced cosmetics are a natural fit for its target market of Gen Z consumers who don’t have a lot of disposable income. e.l.f’s strategy is not lost on the analysts covering the beauty sector with Olivia Tong, managing director and senior consumer staples analyst at Raymond James saying that “we think…[e.l.f.] In 2013 e.l.f
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