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Pricing and consumer perception: Why fast-fashion brands launch premium ranges

Inside Retail

H&M has had incredible success since 2004 releasing, and regularly selling out, its annual collaborations with esteemed high-fashion designers including Karl Lagerfeld, Jimmy Choo, Stella McCartney, Balmain, Isabel Marant and Versace.

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The New ‘Pandemic Personas’: Defining the Seismic Shift in Consumer Buying Behaviors

Retail TouchPoints

The consumer buying behaviors retail marketers all once knew to be true experienced a seismic shift. The question now is: what do these new “pandemic personas” look like, and how can retail marketers cater to their new needs to set benchmarks for a successful 2021? Frugal Freddie is hyper-focused on value.

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Dove’s Marketing Strategy, 5 Keys to its Success

Indigo 9 Digital

It is one of the most popular brands with Gen Z consumers. How has Dove been able to stay relevant in an industry with a discerning set of consumers? When it comes to its reason for being, Dove likes to colour outside of the lines to connect more deeply with consumers. This changed with Dove’s Real Beauty campaign in 2004.

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Dollar General Promotes New President and CFO Following Strong Quarter

Retail TouchPoints

From 2004 to 2014 he served at Yum! The growth was credited to a slight increase in customer traffic and accelerated growth in the retailer’s market share of “highly consumable product sales.” Garratt joined Dollar General in 2014 as SVP of Finance and Strategy and has served as EVP and CFO since December 2015.

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Booktopia searches for new CEO after Tony Nash steps aside

Inside Retail

Booktopia CEO Tony Nash is to step aside to take up a new position within the company focused solely on growth as the company struggles in a “volatile and unpredictable” market. Volatile and unpredictable’ market. He will continue in the CEO role while the board searches for his replacement.

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Emma Lewisham credits her skincare brand’s success to never compromising

Inside Retail

The probiotic unique to the supernatural blemish serum was identified in a swabbing programme back in 2004 and is now patented by Emma Lewisham. Ensuring the brand’s products meet Lewisham’s strict no-compromise criteria of being natural and science-backed is one thing, educating consumers on the benefits is another.

Consumer 237
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Poundland owner Pepco picks Warsaw over London for stock market float

365 Retail

The owner of Poundland has announced plans to list its shares in Warsaw instead of London, in its multibillion-pound stock market float. Poundland owner Pepco has announced stock market float plans (Pepco/PA). Poland is where this business started in 2004 and is still our biggest market,” he said. “It

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