Remove 2004 Remove Consumer Remove Marketing Remove Retail Trends
article thumbnail

Dove’s Marketing Strategy, 5 Keys to its Success

Indigo 9 Digital

It is one of the most popular brands with Gen Z consumers. How has Dove been able to stay relevant in an industry with a discerning set of consumers? When it comes to its reason for being, Dove likes to colour outside of the lines to connect more deeply with consumers. This changed with Dove’s Real Beauty campaign in 2004.

article thumbnail

5 Lessons Learned from Shake Shack’s Strategy & Growth

Indigo 9 Digital

Shake Shack may not have the sales or reach of a McDonald’s but it does have a place in the hearts of millions of consumers. Since the hot dog stand was so popular Meyer decided to bring the stand back to the park for two more summers before deciding to open the first Shake Shack location in Madison Square Park in 2004.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

8 Reasons Why Blockbuster Failed & Filed for Bankruptcy

Indigo 9 Digital

It’s not unlike Amazon’s entrance into the eCommerce market in the 90s. As Netflix continued to gain subscribers it took Blockbuster six years to launch a similar service of its own in 2004 called Blockbuster Online. Viacom bought Blockbuster in 1994 and then spun it out in 2004. Do you like this content? A heavy debt burden.

Kiosk 122
article thumbnail

A Never-Do Guide: Costly Mistakes Entrepreneurs Shouldn’t Do

Rangeme

Since June 2020, the average number of monthly business applications has been 92% higher than between July 2004 and February 2020. That’s why we’re sharing business lessons of what never to do, according to leading consumer packaged goods (CPG) companies as well as start-ups. Dasani: In 2004, the bottled water brand’s U.K.

article thumbnail

e.l.f.’s Strategy for Staying on Top

Indigo 9 Digital

s cheap products which are nontoxic and cruelty free are resonating with consumers. One of the main trends playing out in the retail sector is that consumers are struggling to make ends meet with over 60% of Americans living paycheck to paycheck. s chief marketing officer. “A If you are curious about e.l.f.’s

article thumbnail

Honoring Black Business Month: Helpful Resources for Black Entrepreneurs

Rangeme

Black Businesses Month is celebrated during the month of August, building on a successful initiative that has been running since 2004. The consultant McKinsey has published research suggesting Black consumers are willing to shift about $260 billion of their annual spending to companies that better meet their needs. In the U.S.,