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Purple Appoints Marketing Veteran as CMO

Retail TouchPoints

Purple Innovation , the digitally native mattress brand, has hired Keira Krausz as its Chief Marketing Officer following the departure of Patrice Varni, who joined the company in June 2021 as Chief Marketing and Digital Officer. From 2013 to 2019, Krausz worked with Nutrisystem as the company’s EVP and Chief Marketing Officer.

Marketing 273
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How Small and Local Marketers can Take Advantage of the Metaverse

Retail TouchPoints

Tech giants like Facebook and Microsoft have gone all-in on the metaverse, based on the idea that it’s the future of digital experiences like gaming, collaboration and marketing. The metaverse is the next frontier for marketers, offering them the opportunity to blend physical and digital marketing tactics.

Marketing 344
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Safilo, Marc Jacobs extend global eyewear licensing agreement

Inside Retail

The deal will allow Marc Jacobs to strengthen its offerings in the US market as well as around the globe. Eyewear retailer Safilo Group and Marc Jacobs have inked a multi-year global licensing arrangement that will until December 2031.

Outdoor 130
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Prada Picks Former Luxottica Chief as CEO

Retail TouchPoints

From 2004 to 2014, Guerra served as CEO of eyewear firm Luxottica Group. Andrea Guerra, with his long professional experience, has shown entrepreneurial skills in businesses where the founders are present and engaged, blending their culture and the needs of a company continuously evolving and active on international markets.”.

Fashion 326
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DC Shoes co-founder dies in snowmobile accident

Inside Retail

Block was a marketing executive who co-founded the skateboard fashion brand DC Shoes with his business partner, Damon Way in 1994. Block sold his remaining shares and transitioned into a professional rally driver in 2004 as Quicksilver bought the company.

Fashion 246
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Blue Nile to re-enter public markets through SPAC deal

Retail Dive

The DTC jewelry brand went public in 2004 before being acquired by Bain Capital Private Equity and Bow Street just over a decade later.

Jewelry 87
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Dove’s Marketing Strategy, 5 Keys to its Success

Indigo 9 Digital

If you are curious about these and other elements of Dove’s marketing strategy then consider these five keys to its success. When you think about beauty and skincare brands they often market their products as ones that help you to achieve a standard of beauty that isn’t achievable. This changed with Dove’s Real Beauty campaign in 2004.