Retail TouchPoints

JANUARY 28, 2021

The consumer buying behaviors retail marketers all once knew to be true experienced a seismic shift. The question now is: what do these new “pandemic personas” look like, and how can retail marketers cater to their new needs to set benchmarks for a successful 2021? Frugal Freddie is hyper-focused on value.

Consumer 263

Consumer Marketing Retail Marketing Shopping 263

Retail TouchPoints

SEPTEMBER 20, 2021

Consumers are no longer satisfied with just making a transactional product purchase from a brand; they crave a purchase from a brand they can get behind , a brand that has purpose, that works to build a sense of community, that offers consumers an interactive shopping experience. Simply put, what is the future of experiential retail?

Advertising 278

Advertising Consumer Shopping Marketing 278

Retail TouchPoints

AUGUST 24, 2021

Mask mandates are returning, consumer confidence is dwindling and shortages have caused a strain on retailers’ supply chains. The ecommerce market experienced a sharp decline in Q2, with conversion rates decreasing by 1.9%. Will the market bounce back? What we can expect, and how it will deviate from the “usual.”.

Shopping 264

Shopping Planning Marketing Advertising 264

Retail TouchPoints

APRIL 28, 2021

With time still left for marketers to plan ahead, let’s explore the three key behavioral buying shifts that we anticipate: 1. People will purchase more expensive gifts, particularly in the fashion and jewelry markets. Fashion and jewelry won’t be the only market segments to experience an online shopping surge.

Jewelry 159

Jewelry Fashion Marketing Apparel 159

Independent Retailer

SEPTEMBER 15, 2022

In 2004, the Harvard Business Review interviewed over 70,000 shoppers to find out how they react to a stockout. Nine percent of customers decided simply not to purchase at all, while 15 percent of consumers pushed off the purchase decision. Since 2004, stockouts have only become worse for retailers.

Inventory Management 78

Inventory Management Grocer Store Operations Management 78

Rangeme

AUGUST 2, 2022

Black Businesses Month is celebrated during the month of August, building on a successful initiative that has been running since 2004. The consultant McKinsey has published research suggesting Black consumers are willing to shift about $260 billion of their annual spending to companies that better meet their needs. In the U.S.,

Beauty and Health 98

Beauty and Health Technical Support Advertising Consumer 98

Retail Geek

NOVEMBER 20, 2023

Podcast about e-commerce and digital shopper marketing. ” Sean emphasizes the importance of being a direct-to-consumer brand and how Lovesac has found sustained success by focusing on customer acquisition costs and offering a high-quality product. The Jason & Scot Show. The following show notes were written by ChatGPT.

Dead-Stock 64

Dead-Stock Shopping Consumer Marketing 64