Retail TouchPoints

JANUARY 28, 2021

The consumer buying behaviors retail marketers all once knew to be true experienced a seismic shift. He wants brands to take the time to study consumer behaviors and insights in real time, and use that data to personalize their marketing efforts specifically to Frugal Freddie’s needs. Socially-Conscious Sally.

Consumer 263

Consumer Marketing Retail Marketing Shopping 263

Retail TouchPoints

SEPTEMBER 20, 2021

Consumers are no longer satisfied with just making a transactional product purchase from a brand; they crave a purchase from a brand they can get behind , a brand that has purpose, that works to build a sense of community, that offers consumers an interactive shopping experience. But what does that really mean?

Advertising 278

Advertising Consumer Shopping Marketing 278

Retail TouchPoints

AUGUST 24, 2021

Mask mandates are returning, consumer confidence is dwindling and shortages have caused a strain on retailers’ supply chains. After a year-plus fraught with COVID-19 concerns and uncertainty, consumers are tired. Bose recognized the potential of search marketing as an essential advertising channel in 2004.

Shopping 264

Shopping Planning Marketing Advertising 264

Independent Retailer

SEPTEMBER 15, 2022

In 2004, the Harvard Business Review interviewed over 70,000 shoppers to find out how they react to a stockout. Nine percent of customers decided simply not to purchase at all, while 15 percent of consumers pushed off the purchase decision. Since 2004, stockouts have only become worse for retailers.

Inventory Management 78

Inventory Management Grocer Store Operations Management 78

Retail TouchPoints

APRIL 28, 2021

For retail marketers and consumers alike, hope and optimism are not just on the horizon, but on the rise. Bose recognized the potential of search marketing as an essential advertising channel in 2004. We can anticipate buy online, pickup in-store deals to be an important driver this year.

Jewelry 158

Jewelry Fashion Marketing Apparel 158

Rangeme

AUGUST 2, 2022

Black Businesses Month is celebrated during the month of August, building on a successful initiative that has been running since 2004. The consultant McKinsey has published research suggesting Black consumers are willing to shift about $260 billion of their annual spending to companies that better meet their needs. In the U.S.,

Beauty and Health 98

Beauty and Health Technical Support Advertising Consumer 98

VMS

DECEMBER 1, 2022

Consumers wanted berry spoons, mustard spoons, sugar spoons, and soup spoons in ever increasing variety.”. Right, Left: An advertisement for decor references the return of American soldiers from WWI (left). By 1915, Americans were reportedly consuming half of the global production of plate glass. SELL THEM THEIR DREAMS.

Merchant Services 104

Merchant Services Visual Merchandising Advertising Fashion 104