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Shein Plans Second Shoppable Livestream

Retail TouchPoints

Following its first livestream event last fall , discount shopping platform Shein is planning a second shoppable livestream event Sunday, Feb. 25 to showcase its spring and summer fashions. We are thrilled to unveil the next chapter in our innovative virtual fashion experiences,” said George Chiao, President of Shein U.S.

Planning 265
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TikTok Goes ‘All in’ on Social Commerce with Robust Suite of New Shopping Features

Retail TouchPoints

TikTok’s timing is spot on, according to Terri Zimmer, Director of Content Strategy at the agile marketing agency Scrum50 : “We have seen brands we work with treat TikTok as a nice-to-have in their plans and not a must-have because of the lack of ability to prove out an ROI,” she said in comments shared with Retail Touchpoints.

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Poshmark to exit Australia to focus on core markets

Inside Retail

Fashion marketplace Poshmark has announced the closure of its operations in Australia, India and the UK to focus on its North American business. The company said on its website that it plans to increase investment and “drive meaningful growth” in its core markets – the US and Canada. million monthly active users on its phone apps.

Marketing 263
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Mirvac finds a good fit with social fashion app Mys Tyler

Inside Retail

Fashion tech start-up Mys Tyler has secured more than $1 million in its seed funding round, with Mirvac Ventures, Antler Global and angel investor Brian Hartzer, former CEO of Westpac, backing the business. Mys Tyler stylists will work with the community to help women of all shapes, sizes and ethnicities meet and learn about fashion.

Fashion 246
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Poshmark Goes Public: Reseller Plans to List on Nasdaq Under POSH

Retail TouchPoints

The reseller, which first announced the plans in late September 2020, has not issued a target price range or the number of shares to be made available. We’ve built and developed Poshmark with social discovery in mind. Poshmark has filed for an initial public offering on Nasdaq under the symbol POSH, according to a filing with the SEC.

Planning 278
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Livestreaming in the U.S. isn’t Dead, it’s Just Happening in the Wrong Place 

Retail TouchPoints

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. is livestream shopping.

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American Eagle Launches Shoppable AR Jeans Guide on Snapchat

Retail TouchPoints

American Eagle (AE) kicked off its spring 2021 Jeans Are Forever campaign with the debut of its AE x Snapchat AR Jeans Guide, featuring a range of fashion denim for men and women. As social commerce adoption continues to pick up its pace, more retailers are offering shoppable content on platforms like Snapchat, Instagram and TikTok.