Checkout Fashion Planning Social Commerce 
Retail TouchPoints
MARCH 3, 2021
American Eagle (AE) kicked off its spring 2021 Jeans Are Forever campaign with the debut of its AE x Snapchat AR Jeans Guide, featuring a range of fashion denim for men and women. As social commerce adoption continues to pick up its pace, more retailers are offering shoppable content on platforms like Snapchat, Instagram and TikTok.
Retail TouchPoints
JUNE 2, 2022
THE YES features hundreds of merchants and boasts a fashion taxonomy that relies on human input and machine learning to power its algorithm. With this acquisition, Pinterest is setting the stage for an expanded social commerce strategy and product offering. The transaction is expected to close during the second quarter of 2022.
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Retail TouchPoints
JUNE 15, 2022
Appointments for high-end fashion brand shopping have been a long-time standard, but they’ve begun to trickle down to fast fashion brands like H&M and Zara too. Self-Checkout/Roaming Checkout. Roaming checkout enables employees to take payments from shoppers from anywhere inside the store. App Utilization.
Retail TouchPoints
JULY 19, 2022
Pinterest ’s role in the world of social media is blurry — consumers use the platform very differently than they do Instagram or TikTok, for example. But following a series of major strategic moves, the role Pinterest hopes to play in the burgeoning realm of social commerce is crystal clear.
Inside Retail
JANUARY 10, 2024
The world’s largest retailer shared expansive plans for the future of retail at the recent Consumer Electronics Show (CES 2024), focusing on adaptive retail strategies that encompass realms of customers, workforce and society. It’s essentially a ‘Virtual Try-On’ service that becomes a social experience.
Retail TouchPoints
DECEMBER 2, 2021
At the very least, the form it takes is very different from its counterparts: “Pinterest is not social media, although we are grouped in that category,” said Dan Lurie, Head of Product, Shopping at Pinterest. “We’ve We’ve used different terms over time — at one point we talked about being personal media, not social media.
Retail TouchPoints
MARCH 15, 2022
TikTok and Instagram are volume platforms, they’re like the fast fashion of social media,” Dulay explained. Where do you plan to use that content? You might not even want to run it on social media. Maybe you want to use that content on your website to increase conversions on your checkout page.”.
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