Retail TouchPoints

OCTOBER 25, 2023

The most effective influencers must have relatability — and when it comes to sharing their authentic lifestyles, micro-influencers are a key, yet often overlooked channel for advertising spend. This includes highlighting deals on airfare and providing tips to plan key destinations during popular breaks from school.

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Advertising Accounting Marketing Promotions 276

Retail TouchPoints

JULY 26, 2022

David’s Bridal has already reached more than 16 million consumers through a new shoppable video campaign on TikTok , created in partnership with its digital agency January Digital and digital advertising platform KERV Interactive. The most engaging content categories were style and fashion , food and beverage , and home and garden.

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Advertising Accessories Marketing Fashion 252

Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021. Instagram, TikTok and YouTube are Where it’s At.

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Marketing Advertising Consumer Marketing Spend 267

A1 Retail

FEBRUARY 12, 2024

Spring Fair, the UK’s largest and most inspirational retail marketplace for Home, Gift and Fashion, closed on a high after four days of intensive buying, creativity and fun, and now looks ahead to its 75 th anniversary in 2025. Communication and planning with the event organisers, Hyve has been seamless.

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Fashion Returns Accounting Management 59

Retail TouchPoints

DECEMBER 21, 2023

Media and Advertising Became More Contextual (and Measurable) Marketing teams are feeling more pressure to perform. Other brands are exploring how to embrace more contextual advertising vehicles — such as retail media , CTV or even shoppable TV — that allow them to reach consumers in a more contextual way. Nicole Silberstein 2.

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Sporting Goods Advertising Consumer Apparel 287

Retail TouchPoints

JANUARY 10, 2023

Further, excess inventory can lead to lost revenue because products that are not sold quickly can become obsolete or go out of fashion. Here are four tactics that retailers and ecommerce sellers can employ to eliminate excess inventory and mitigate the impact of the holiday hangover as they plan for 2023: 1: Diversify sales channels.

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Payment Services Drop-Shipping Fulfillment Shipping 242

Retail TouchPoints

DECEMBER 12, 2023

“People on Pinterest aren’t here to passively scroll, they’re here to plan,” said Sydney Stanback, Global Trends and Insights Lead at Pinterest in a recent briefing on the 2024 trends. It’s this planning mindset that gives us such a unique window into the future at Pinterest.

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ATS Consumer Shopping Fashion 248

Retail Geek

OCTOBER 6, 2022

We also discuss the latest news (and controversies) around Facebook and TikTok pulling back from some social commerce initiatives (and pressing forward with others). 31:44] Social commerce still has a bunch of avenues like live streaming does not appear to be a high volume one in the US and then later in the month.

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Social Commerce Merchant Services Shopping Promotions 52

Retail Geek

JANUARY 12, 2024

No Shopify launches an ad product such as a retail media network Yes Meta/Google/TikTok lose ad share to new social media platforms and retail media networks. And last year, they added automated integrations with Snap, Criteo, which Criteo is a multi-platform advertising platform, and TikTok.

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Drop-Shipping Apparel Shipping Fast Fashion 59

Retail Geek

JULY 9, 2021

Advertising products could stand for some. Make those products more mature and friendly to advertisers. You know at least three and maybe four of them are all like cumulatively what I would call Commerce right like you taught you know. [25:10] Social commerce and the the sleeper is.

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Shipping Merchant Services Fulfillment Wholesale 98

Retail Assist

JANUARY 17, 2023

Quick commerce, social commerce, marketplaces, greenwashing of brands, a resurgence in physical retail and a rebalancing of ecommerce were key themes during the year. Whilst some press reports suggest there could be a decline in social media usage amidst a shunning of Big Tech, it’s pretty unlikely.

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Customer Retention Payment Services Loss Prevention Checkout 52

Retail Geek

JUNE 25, 2021

The more uncertainty there is in the market it feels like the more advertisers in general want to move. Jason: [19:00] Get all my black turtlenecks from Zorro and up. Marker 03. [22:47]

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Apparel Advertising Marketing Fulfillment 66

Retail Geek

FEBRUARY 28, 2023

In this episode we cover: Amazon Q4 Earnings Walmart Q4 Earnings US Department of Commerce Q4 e-commerce data Discussion of Temu and other Social Commerce News Don’t forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. 38:37] Selfish piece of.

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Apparel Drop-Shipping Social Commerce Shipping 52

Retail TouchPoints

SEPTEMBER 28, 2023

Hear more from Hearn on this topic during the Retail Strategy and Planning webinar series next week. Then you get into a more wants-based product category like fashion. If you are a mid-market brand, you might still want a presence on Amazon; Amazon sells a lot of fashion. Register here for free.

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Advertising Consumer Beauty and Health Shopping 236