Remove Customer Experience Remove Fashion Remove Planning Remove Social Commerce
article thumbnail

TikTok Goes ‘All in’ on Social Commerce with Robust Suite of New Shopping Features

Retail TouchPoints

TikTok’s timing is spot on, according to Terri Zimmer, Director of Content Strategy at the agile marketing agency Scrum50 : “We have seen brands we work with treat TikTok as a nice-to-have in their plans and not a must-have because of the lack of ability to prove out an ROI,” she said in comments shared with Retail Touchpoints.

article thumbnail

Livestreaming in the U.S. isn’t Dead, it’s Just Happening in the Wrong Place 

Retail TouchPoints

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. is livestream shopping.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

From ‘Beautiful Playground’ to ‘Commerce Destination’: Inside the Vision of Pinterest’s New Chief Shopping Officer

Retail TouchPoints

Pinterest ’s role in the world of social media is blurry — consumers use the platform very differently than they do Instagram or TikTok, for example. But following a series of major strategic moves, the role Pinterest hopes to play in the burgeoning realm of social commerce is crystal clear.

Shopping 243
article thumbnail

AI’s Rapid Growth Combined with Other Emerging Technologies Will Drive Greater Accessibility

Retail TouchPoints

Driven by these developing technologies, signs point to more digitally immersive shopping and social commerce experiences that will be easier for people with different abilities to navigate. So what’s at play here and where might we go next?

article thumbnail

Temu Lawsuit Targets Counterfeit Apps and Lookalike Online Marketplaces

Retail TouchPoints

The retailer, known for its ultra-low prices and treasure hunt customer experience, plans to file a lawsuit on Nov. Temu is taking its fight against impostors and “cybersquatters” to the courts. 16, 2023 in the U.S. This may be because they have bigger fish to fry.

article thumbnail

As Consumer Demand for Inclusion Rises, Retailers Must Tackle Legacy Issues and Attitudes

Retail TouchPoints

More and more, that means rethinking product development and expanding their sizing and assortment planning to represent a wider range of sizes and body shapes. But it’s still true that only a small fraction of the fashion retail market has put tactical plans into place to support this significant consumer base.

Consumer 289
article thumbnail

How Rebecca Minkoff is Feeding her Risk-Taking Addiction

Retail TouchPoints

I have team members helping me every day, but I’m spearheading the ideation and planning every day. How do you plan to celebrate? Rebecca Minkoff: Our anniversary is technically February of 2025, but being that the fashion industry is always a season ahead, we’re going to start messaging it and talking about it this September.

Consumer 147