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TikTok Goes ‘All in’ on Social Commerce with Robust Suite of New Shopping Features

Retail TouchPoints

But they don’t have to — TikTok also has announced a direct integration option that offers brands and retailers a full-service solution wherein TikTok handles everything from shipping to fulfillment to point of purchase. Here are three ways TikTok plans to get there: Collection Ads.

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As Consumer Demand for Inclusion Rises, Retailers Must Tackle Legacy Issues and Attitudes

Retail TouchPoints

More and more, that means rethinking product development and expanding their sizing and assortment planning to represent a wider range of sizes and body shapes. But it’s still true that only a small fraction of the fashion retail market has put tactical plans into place to support this significant consumer base.

Consumer 289
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Temu Lawsuit Targets Counterfeit Apps and Lookalike Online Marketplaces

Retail TouchPoints

The retailer, known for its ultra-low prices and treasure hunt customer experience, plans to file a lawsuit on Nov. Temu is taking its fight against impostors and “cybersquatters” to the courts. 16, 2023 in the U.S. This may be because they have bigger fish to fry.

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The Age of ‘Pixel x Frame’: Social Experiential Design

Retail TouchPoints

The power of this new social experience design process is that it extends beyond the design and planning stage. It becomes a cross-category and cross-department resource after the store’s public unveiling, as the new social visual teams convert to marketing and promotion teams to support the retailer and brand.

Marketing 310
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#RSP22: Everything You Need to Know About Holiday 2022

Retail TouchPoints

The Retail TouchPoints 2022 Retail Strategy & Planning (#RSP22) webinar series, now available on-demand, offered a wealth of tips and best practices across critical areas including pricing, location-based technology, inventory management and marketplaces.

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How Luxury Brands Are Responding To COVID Tension With Innovation

Retail TouchPoints

While the CARLY segment is extremely focused on companies’ diversity efforts, all demographics are zeroing in on fashion and luxury brands’ response to these issues. Political social media accounts such as Diet Prada are tapping into their passionate communities to raise awareness and demand tangible change from the top down.

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“Southeast Asia still has a lot of potential to grow”: Zalora exec

Inside Retail

This includes its e-commerce infrastructure, such as warehousing facilities, last-mile delivery fleets, and network of third-party logistics providers that ensure a smooth delivery experience for consumers across all markets, including hard-to-reach areas. Waste and packaging are key focus areas for us.