Remove Customer Retention Remove Marketing Remove Planning Remove Promotions
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Retention and loyalty – how to grow when the market is down

Inside Retail

Retailers have also been hit with rising input costs eroding margins, leaving many merchandise, marketing and commerce functions wondering how they are going to achieve more with less. The post Retention and loyalty – how to grow when the market is down appeared first on Inside Retail Australia.

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Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods.

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Building a Customer Retention Strategy

Rangeme

Let’s break down what a retention first strategy looks like and how to build one for your business. First, let’s look at a traditional marketing funnel. Ideally, each potential customer moves from awareness down to advocacy. With funnel understanding, you can build a customer retention strategy for e-commerce and retail.

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Online Marketing Courses to Take to Help Your Business

Small Biz Trends

Marketing refers to the collection of a series of activities companies undertake to promote their service or products. Marketing plays the biggest role in businesses and good skills in marketing can mean the difference between success and failure. Popular online Marketing Courses.

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How to Make Sense of the Complex Modern Grocery Retail Landscape 

Retail TouchPoints

still plan to cook more at home. Food retailers must also have the right financial planning in place to withstand the economic turbulence in the long run and make sure they remain agile regardless of wider market trends. Plan and mitigate all scenarios. Transform shopping in-store.

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Survival guide: The keys to resilience and success in tough times

Inside Retail

There was good news in January when the Consumer Price Index slowed to the lowest rate in two years; however, experts recognise that the most volatile factors, such as rental rates and energy markets, remain the biggest drivers. Continue to review minimum stock limits and develop contingency plans should supply issues emerge.

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Smarter data: Reach high-propensity shoppers and deliver optimal digital impact

Inside Retail

Aussie shoppers are increasing brand-switching habits by always comparing prices (73 per cent); making unplanned purchases after seeing promotions and discounts (68 per cent) and stocking up on sale items (80 per cent) (1). So are marketers. Beyond value, seven in 10 are changing for new and appealing features or benefits (2).