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Havas Study Highlights 5 Key Social Commerce Preferences of Gen Z and Millennials

Retail TouchPoints

It’s no secret that social commerce β€” that is, retail interactions that begin (and sometimes also end) on social media platforms β€” is big business. UK, France, Germany, India, Mexico and United Arab Emirates, and found that not only is Gen Next interested in social commerce, but most of them already are engaging in it.

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3 Immersive Customer Experiences Using Augmented Reality

Retail TouchPoints

These experiences are the newest flavor of social commerce that is redefining the retail shopping experience β€” both online and in-person. Global social commerce sales are expected to skyrocket from $492 billion in 2021 to $1.2 The best part about in-person shopping?

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Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm

Retail TouchPoints

In the last two months alone, TikTok has rolled out dedicated β€œShopping Tabs” for Shopify merchants, Twitter began a pilot of its β€œShop Module,” and Pinterest made it possible for creators to β€œcontrol the shopability of their content” by tagging products. Suffice it to say that social commerce has arrived in America.

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TikTok Goes β€˜All in’ on Social Commerce with Robust Suite of New Shopping Features

Retail TouchPoints

Shopping has been happening organically on TikTok for a while. This week, the social media platform introduced a sweeping set of new tools and advertising products β€” including product links , live shopping and even a full-service commerce solution β€” all aimed at expanding TikTok’s reach from culture and creation into commerce.

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How Social Commerce, Same-Day Delivery and Live Chat are Driving Sephora’s Omnichannel Evolution

Retail TouchPoints

Bojanowski: We have this army of incredible beauty advisors in our stores who are just the best in the business in terms of product knowledge, and one idea that we had during the shutdown was, how can we leverage them to connect with clients who are only able to shop the website? I trust that I can have that omnichannel experience.

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Moving into the Metaverse: Social Commerce Provides a Blueprint

Retail TouchPoints

Recognizing the similarities with earlier adoption patterns for tech like smartphones and social commerce can help retailers design their initial metaverse offerings. These eager users are going to be the trendsetters that set expectations for wider acceptance of metaverse commerce.

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Europe’s Premier Invitation-only Event for Senior Customer Experience Leaders in Retail

Retail Focus

The 11 th year of the CX Retail Exchange , 11-12 July 2023, will invite senior customer experience leaders in retail to the Hilton, Syon Park, to explore the biggest challenges and solutions in the industry. 5 stars!” To secure your place at the CX Retail Exchange 2023, request an invitation or visit our site.