Retail TouchPoints

NOVEMBER 30, 2021

There are two primary areas of marketing innovation underway: shopping rewards and social commerce. Shopping Rewards Drive Sales Conversion and Increase Order Value. Next-gen loyalty programs offer cashback rewards for shopping. when the customer is actually shopping a given store).

Social Commerce 216

Social Commerce Marketing Advertising Shopping 216

Retail TouchPoints

OCTOBER 21, 2023

But that’s been one of the goals of the Walmart web3 project The Cultureverse , Justin Breton, Director of Brand Experiences and Strategic Partnerships at Walmart, shared with attendees at Advertising Week New York last week. “We As we explain things to our leadership, driving revenue is not always the goal,” said Breton.

Social Commerce 259

Social Commerce Fulfillment Advertising Shopping 259

Retail TouchPoints

FEBRUARY 7, 2024

When creating an advertisement or a campaign, there is a clear number-one priority a brand needs to focus on: not just getting a consumer’s attention, but holding it. It allows brands to create a game-like experience in a real-life setting, enhancing customer engagement and the overall shopping experience.

Customer Retention 241

Customer Retention Customer Experience Advertising Consumer 241

Retail TouchPoints

DECEMBER 7, 2021

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the data that is generated along with it. This value proposition should go beyond the product itself and include everything from branded content to the shopping experience to community engagement.

Social Commerce 206

Social Commerce Consumer Marketing Advertising 206

Inside Retail

JANUARY 14, 2024

Fake fashion e-shops According to researchers at Avast, an internet security company, more than 4000 fake e-shops were set-up to exploit consumer spending in the post-festive season sales. Nationally in the year prior, over $9 million was lost to online shopping scams according to the National Anti-Scam Centre.

Payment Services 260

Payment Services Accounting Advertising Shopping 260

Retail TouchPoints

SEPTEMBER 14, 2023

Pinterest unveiled a suite of new features for its users as well as new advertising formats at its Pinterest Presents event Sept. 13, all designed to make the platform even more interactive, personalized and, most important, shoppable. “We

Merchant Services 244

Merchant Services Advertising Management Shopping 244

Retail TouchPoints

APRIL 4, 2023

The power lies in creating a content and advertising ecosystem that helps consumers instantly turn their inspiration into action — something that very few platforms have been able to monetize successfully. Then, it’s about making shopping a stated part of our enterprise strategy. Pinterest is a shopping destination, not a retailer.

Advertising 280

Advertising Consumer Marketing Shopping 280

Retail TouchPoints

SEPTEMBER 20, 2022

Walmart is expanding the reach of its retail media offerings through a series of new partnerships with TikTok , Snap , Roku and livestreaming platforms Firework and TalkShopLive to enable new off-site and video-based advertising capabilities. The experience will be funded by advertisers through Walmart Connect and Roku Advertising.

Advertising 239

Advertising Apparel Promotions Marketing 239

Retail TouchPoints

JULY 22, 2022

Fifteen years and two acquisitions later, the landscape of shopping-focused search engines has gotten crowded, with a host of new start-ups and major tech players like Google and Pinterest all looking to get in on the action. I’d say we’re more of a social commerce platform than a marketplace.

Fashion 288

Fashion Social Commerce Shopping Advertising 288

Retail TouchPoints

AUGUST 30, 2023

This trend is why Henry Rose partnered with Conste l lation to optimize its advertising creative and campaign targeting through the platform, and was ultimately able to generate more than 1.9 million impressions. That means testing an expanding range of creative methods and new tools being launched through the TikTok platform. “We

Advertising 227

Advertising Promotions Consumer Returns 227

Retail TouchPoints

JANUARY 24, 2023

.” — Kristi Argyilan, SVP, Retail Media, Albertsons Media Collective “At Nordstrom, we’re excited about the growth of brand advertising and offering new ad platforms and formats such as video to create much richer connections for our customers. Onsite advertising makes up 40% of our investment; 60% is off-site advertising.

Home Furnishings 269

Home Furnishings Advertising Consumer Customer Experience 269

Retail TouchPoints

AUGUST 9, 2022

Consumers may have a desire to find new brands and unique products from around the globe, but one question may prevent them from clicking “add to cart”: Will this product have the same quality that’s advertised? For example, social commerce is a “big thing” in China, Ahluwalia noted.

Social Commerce 271

Social Commerce Returns Consumer Marketing 271

Retail TouchPoints

AUGUST 17, 2022

They are truly digitally omnipresent, using smartphones, social networks, gaming platforms and the metaverse to connect with each other and express their individuality. That’s why Feldman expects that shopping for apparel and footwear will extend into the start of the school year.

Consumer 265

Consumer Customer Experience Apparel Advertising 265

Retail TouchPoints

NOVEMBER 7, 2023

Claire’s relevance was waning in the late 2010s as the shopping malls where so many of its stores were located became less of a destination among young consumers. They morph the physical and the digital world. I have a Gen Z child who lives her life going back and forth like crazy with technology and being present in the real world.

Advertising 233

Advertising Jewelry Consumer Accessories 233

Inside Retail

MAY 7, 2023

With the Covid-19 pandemic accelerating the shift towards online shopping, businesses must embrace digital transformation to stay competitive in the rapidly evolving marketplace. Eighty-three per cent of them already shop online today, and customer experience matters a lot to them.

Social Commerce 130

Social Commerce Consumer Fulfillment Advertising 130

Retail TouchPoints

FEBRUARY 12, 2024

Shopping is one of life’s simple pleasures. And in today’s day and age, shopping online has never been easier — with targeted ads, free shipping, free returns, stores built into Instagram or TikTok, logins saved on your browser and payment information saved on your devices.

Shipping 225

Shipping Clienteling Returns Shopping 225

Retail TouchPoints

FEBRUARY 17, 2023

But as brands navigate rising acquisition costs and wavering customer loyalty, D’Arcy believes they need to balance both methods to see true returns on their effort. Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta.

Marketing 280

Marketing Wholesale Advertising Consumer 280

Retail TouchPoints

JULY 30, 2020

Only consumers only had 17% of their shopping done by early July, and 54% said they held off on spending because they didn’t know what they needed. Based on research and expert interviews, six new realities are having the biggest impacts on back-to-school shopping behaviors and preferences. in search) and “boy clothing” (+12.5%

Merchant Services 250

Merchant Services Advertising Apparel Planning 250

Retail TouchPoints

DECEMBER 21, 2023

A shopper that’s on the hunt for a particular backpack, on the other hand, will have dedicated more time to the experience, perhaps shopping via their desktop after wrapping up their workday. Retailers used to be blind to who their shoppers are and what they’re shopping for, but not anymore.

Checkout 242

Checkout Payment Services Kiosk Advertising 242

Retail TouchPoints

OCTOBER 7, 2022

“We’re moving the ‘buy’ button and the whole checkout into the surface where the inspiration strikes, instead of sending readers away to other shops ,” explained Marcus Jacobsson, Co-founder of Tipser and now VP of Checkout Everywhere at Bolt in an interview with Retail TouchPoints. “It Social Commerce Meets Affiliate Marketing.

Merchant Services 248

Merchant Services Checkout ATS Fulfillment 248

Small Biz Trends

JULY 8, 2021

If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. Doing thorough market research, implementing the best retail marketing strategy , and showing empathy in customer service are a few proven tactics to grow a small retail store. Shopping Statistics. Physical Stores. image: NRF.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Retail TouchPoints

JULY 20, 2022

There has always been a gap between consumer demands and retailer execution of seamless shopping experiences,” Wu said in an interview with Retail TouchPoints. Technology moves at lightning speed and customers get more and more sophisticated and demanding. These key investments and opportunities include: Mobile experience.

Consumer 246

Consumer Customer Experience Inventory Management Shopping 246

Retail TouchPoints

NOVEMBER 18, 2021

A host of new technologies are now available to make digital shopping more informative and interactive, and brands are seeing real results after employing them. AR and 3D modeling are going to revolutionize ecommerce because they give an interactive, immersive and really sharp user experience,” predicted Matt Maher, Founder of M7 Innovations.

Consumer 246

Consumer Merchant Services Payment Services Advertising 246

365 Retail

OCTOBER 27, 2022

First, look to enhance your customer experience by optimising your website and develop a frictionless checkout experience that is fast and easy, as 50% of American shoppers are less likely to buy something if the checkout process takes longer than 30 seconds. Secondly, social commerce is increasingly critical.

Checkout 98

Checkout Finance Social Commerce Advertising 98

Retail TouchPoints

APRIL 13, 2021

The 15 sessions, now available on demand, encompass critical areas of the retail enterprise, including: customer loyalty strategies; visual tech developments such as AR and 3D modeling; fulfillment and delivery management; the power of social networks; fast-growing Buy Now, Pay Later services; and the all-important customer experience.

Consumer 137

Consumer Payment Services Fulfillment Advertising 137

Retail TouchPoints

FEBRUARY 23, 2021

With the growth of buy online, pick up in-store and expedited shipping options, consumers experienced firsthand the ease of digital shopping versus going to the store to make a purchase. This, coupled with the rise of social commerce, has indicated major potential for retailers to adopt social advertising into their marketing mix.

Advertising 255

Advertising Social Commerce Consumer Marketing 255

Retail TouchPoints

NOVEMBER 27, 2023

And in some cases, you can even lean into some seasonal references to get people in the holiday shopping mood. After all, as consumers venture across social platforms, that voice is what creates continuity as they consume your content. Touchland aims to showcase all of these options so consumers can shop in the most convenient way.

Consumer 249

Consumer Wholesale Marketing Accessories 249

Retail TouchPoints

NOVEMBER 11, 2021

From tiny boutiques to nationwide giants, retailers are using livestreaming and live shopping to reach customers in new and compelling ways. Shopping malls face an uncertain future, but an omnichannel-focused revamp can enhance convenience and generate consumer enthusiasm. The ins and outs of livestreaming.

Merchant Services 292

Merchant Services Payment Services Consumer Beauty and Health 292

Retail TouchPoints

SEPTEMBER 8, 2020

The essence of the IRL experience is extended across channels — from the Olivela e-Commerce site to branded social accounts and digital advertising campaigns. Shoppers who felt uncomfortable shopping during general hours could book one-to-one consultations with an associate.

Consumer 130

Consumer Beauty and Health Fashion Fulfillment 130

Retail TouchPoints

SEPTEMBER 8, 2020

The essence of the IRL experience is extended across channels — from the Olivela e-Commerce site to branded social accounts and digital advertising campaigns. Shoppers who felt uncomfortable shopping during general hours could book one-to-one consultations with an associate.

Consumer 130

Consumer Beauty and Health Fashion Fulfillment 130

Retail TouchPoints

JULY 14, 2020

To adjust for this volume, we have changed some fulfillment, shipping and customer service capabilities. While we don’t know what the long-term outcome of the crisis is ultimately going to be, we wanted to make our shopping experience as easy as possible. You have to do the important housekeeping on your web site.

Checkout 190

Checkout Fulfillment Shipping Payment Services 190

Inside Retail

SEPTEMBER 19, 2022

Its cash cow of discovering new products and services has served it well, but it has long looked at getting closer to the transaction in its platform – either by actually completing the transaction or building a social shop. It started with Facebook Shop, which was launched in 2015. Asian model hasn’t soared in the West.

Shopping 130

Shopping Payment Services Advertising Comparison Shopping 130

Retail TouchPoints

APRIL 23, 2024

Having spent a whopping $3 billion on online advertising in the U.S. in 2023, China’s Temu is hoping that its online advertising blitz can help it establish a foothold in what is traditionally Amazon’s territory. advertising campaigns, signaling that this trans-Pacific ecommerce battle is only just beginning.

Checkout 222

Checkout Advertising Consumer Marketing 222

Retail TouchPoints

DECEMBER 21, 2023

Media and Advertising Became More Contextual (and Measurable) Marketing teams are feeling more pressure to perform. Some brands, like Anthropologie , have masterfully blended traditional tactics (like catalogs) and new digital channels to reach new and loyal customers alike. Nicole Silberstein 2. In 2023, that’s exactly what they did.

Sporting Goods 286

Sporting Goods Advertising Consumer Apparel 286

Retail Geek

OCTOBER 6, 2022

We also discuss the latest news (and controversies) around Facebook and TikTok pulling back from some social commerce initiatives (and pressing forward with others). Episode 297 is a recap of the GroceryShop trade show in Las Vegas, and the Consumer Brands Executive Summit in Colorado Springs.

Social Commerce 52

Social Commerce Merchant Services Shopping Promotions 52

Retail TouchPoints

JULY 2, 2021

We’re trying to meet people much earlier in their shopping journey than a typical marketplace sees them, and the reason for that is, in our view, so much of the online shopping experience lacks a certain je ne sais quoi. We’re trying to bring the fun to online shopping. In our ontology there’s shopping and there’s buying.

Merchant Services 183

Merchant Services Customer Experience Marketing Consumer 183

Retail Geek

JANUARY 12, 2024

No Shopify launches an ad product such as a retail media network Yes Meta/Google/TikTok lose ad share to new social media platforms and retail media networks. And last year, they added automated integrations with Snap, Criteo, which Criteo is a multi-platform advertising platform, and TikTok.

Drop-Shipping 59

Drop-Shipping Apparel Shipping Fast Fashion 59