Retail TouchPoints

NOVEMBER 10, 2022

But clearly deal hunting is top-of-mind for older consumers: while 55% of Gen Z consumers said they plan to spend more on holiday shopping and celebrations, a mere 39% of millennial shoppers intend to do the same. Taking an Agile Approach to Marketing and Advertising.

Advertising 246

Advertising Shipping Consumer Shopping 246

Retail TouchPoints

NOVEMBER 3, 2022

David’s Bridal will showcase personalized service and inclusivity with a new store format in approximately 30 locations, including 12 all-new shops, in 2023. The revamped stores will feature a new layout designed to support one-on-one customer experiences. West Chester Township, Ohio, Lexington, Ky. and Cool Springs, Tenn.

Customer Experience 221

Customer Experience Clienteling Boutique Accessories 221

Retail TouchPoints

DECEMBER 3, 2020

Walgreens has launched its own advertising offering, dubbed Walgreens Advertising Group (wag). The technology and Walgreens’ customer relationships can connect audiences to advertising platforms, enabling wag to deliver shopper reach across the digital ecosystem.

Advertising 149

Advertising Customer Experience Consumer Shopping 149

Retail Gazette

SEPTEMBER 5, 2023

The positioning of product listings is just one way brands are working with retailers to advertise to the huge audience that many shopping websites attract. Advertising agency GroupM forecasts that sales through the channel will be bigger than TV advertising by 2028.

Advertising 118

Advertising Grocer Payment Services Consumer 118

Retail TouchPoints

MAY 17, 2024

Lucky for me, my local ShopRite just started offering Instacart ’s Caper Carts , so I had the chance to get some work done while also doing my weekly grocery shopping (talk about multi-tasking). Smart shopping carts are [an easy way for] retailers to dip their toes into [autonomous checkout]. by the end of 2024.

Checkout 200

Checkout Shopping Kiosk Supermarket 200

Retail TouchPoints

APRIL 27, 2023

As rival TikTok ramps up its shopping initiatives , Meta is streamlining its own commerce strategy to drive more in-platform shopping on Instagram and Facebook. A shift toward a new dynamic for Instagram and Facebook Shops will require companies to enable in-app checkout in order to offer a Shop on both sites.

Merchant Services 289

Merchant Services Shopping Checkout Social Commerce 289

Retail TouchPoints

FEBRUARY 2, 2024

Amazon has debuted Rufus , a new generative AI-powered conversational shopping experience, at the same time that it reported strong earnings for Q4 2023 and the full year. customers in the Amazon mobile app. customers over the coming weeks. A Rufus chat box will appear at the bottom of their screen. billion in 2022.

Shopping 233

Shopping Advertising Customer Experience Apparel 233

Inside Retail

JUNE 3, 2021

Usage of click & collect has been accelerated over the last year with several Localz customers seeing 200-300-per cent growth year on year. It’s clear that this volume will remain and grow as consumers have adopted store pick-up as a habitual way to shop in post-lockdown. Click and Collect no longer nice to have.

Customer Experience 147

Customer Experience Checkout Location Fulfillment 147

Retail TouchPoints

AUGUST 24, 2023

As retailers gear up for the 2023 holiday shopping season, predicted to be another big year, expect generative AI to influence consumer shopping and buying decisions. As generative AI pushes into the shopping experience, here are three possible uses that can add value to the top-of-funnel activities, and some cautions for brands.

Shopping 228

Shopping Advertising Consumer Marketing 228

Retail TouchPoints

FEBRUARY 16, 2023

The retail industry had to reimagine ways to reach customers that sparked a digital transformation. The industry experimented with new approaches to how we do business in order to streamline the customer experience. One of the most common complaints customers have is waiting too long in checkout lines.

Payment Services 224

Payment Services Shopping Checkout Customer Experience 224

Retail TouchPoints

APRIL 23, 2024

Saks has joined peers like Nordstrom and Macy’s by launching a retail media network that will enable its brand partners to connect more directly with the Saks customer base through digital advertising. As Saks noted in its announcement, the retailer is one of the first in the luxury space to introduce a retail media offering.

Advertising 228

Advertising Customer Experience Management Consumer 228

Retail TouchPoints

MARCH 29, 2024

“Retailers are continuously working to captivate customers at all stages of their shopping journey, and Orange Apron Media is at the forefront of this ever-changing digital advertising landscape, helping brands connect with customers closer to the point of purchase.”

Advertising 228

Advertising Customer Experience Planning Marketing 228

Retail TouchPoints

MAY 15, 2024

Using Expedia’s first-party traveler intent and purchase data, the media network can help advertising partners reach consumers via contextual and timely ads. Advertising partners will have access to onsite and offsite advertising capabilities, as well as an in-house creative team to support campaign development across platforms.

Advertising 185

Advertising Planning Shopping Marketing 185

Retail TouchPoints

APRIL 8, 2022

“Google’s broader company mission is to make the world’s information available and useful for everybody,” said Matt Madrigal, VP and General Manager of Merchant Shopping at Google in an interview with Retail TouchPoints. Bottom line: more traffic = better results for advertisers.

Merchant Services 268

Merchant Services Shopping Advertising Shipping 268

Retail TouchPoints

FEBRUARY 14, 2024

It’s been more than four years since mall operator Simon launched its ecommerce joint venture with Rue Gilt Groupe , and the Shop Premium Outlets (SPO) marketplace is going strong. We look at ourselves as more of a shop-in-shop than a marketplace , and the reason I say that is we collaborate with brands more than most other marketplaces.

Shopping 183

Shopping Fulfillment Advertising Location 183

Retail TouchPoints

MARCH 20, 2024

Essentially, that data is then used to create more personalized experiences, like targeted ads for you the next time you visit that site or a similar site. The void that a cookieless world will bring will be indisputable if they don’t figure out an alternative strategy — one that will work for the marketing, advertising and consumer sides.

Advertising 239

Advertising Consumer Marketing Customer Experience 239

Retail TouchPoints

SEPTEMBER 29, 2021

Shopping has been happening organically on TikTok for a while. This week, the social media platform introduced a sweeping set of new tools and advertising products — including product links , live shopping and even a full-service commerce solution — all aimed at expanding TikTok’s reach from culture and creation into commerce.

Social Commerce 293

Social Commerce Shopping Advertising Marketing 293

365 Retail

JUNE 7, 2023

Amperity , the leading enterprise customer data platform (CDP) for consumer brands, has announced Forever 21 has selected Amperity to ‘maximise the value’ of its omnichannel customer data. With Amperity, Forever 21 will be able to provide more relevant, personalised customer experiences.

Customer Experience 70

Customer Experience Advertising Consumer Retail Marketing 70

Retail TouchPoints

MAY 23, 2023

Google unveiled a series of new tools for merchants and advertisers at its annual Google Marketing Live event on May 23, 2023. This will of course be equally useful for merchants’ advertising campaigns.) And yet 40% of product offers on Google today have just one image. “In Merchants in the U.S.

Merchant Services 280

Merchant Services Advertising Shopping Management 280

Inside Retail

JANUARY 3, 2023

With new applications on the horizon, AI is set to play an ever growing role in improving not only customer experience, but also store efficiency and operations. Meanwhile, other companies are using AI to provide a more personalised shopping experience for customers by analysing their browsing and checkout history.

Payment Services 290

Payment Services Shopping Checkout Kiosk 290

Rangeme

JANUARY 2, 2024

In this article, we’re diving deep into the world of advertising! We’ll break down the different types of advertising , why they’re important, and the secrets you need to know to get the attention of top retail buyers. The importance of advertising Advertising plays a crucial role in CPG marketing. Let’s get started!

Advertising 52

Advertising Marketing Promotions Consumer 52

Retail TouchPoints

SEPTEMBER 30, 2022

With Instagram, TikTok and other social platforms increasingly capturing mindshare and dollars from Google, it should come as no surprise that the search and advertising giant is responding ,” saidCory Cummings, Co-founder of headless commerce solution Pack in comments shared with Retail TouchPoints. “ Just Add the Word “Shop”.

Shopping 258

Shopping Apparel Advertising Consumer 258

Retail TouchPoints

FEBRUARY 8, 2024

As the world moves away from third-party identifiers, retailers are using their own channels to unlock the potential of their valuable shopper audiences — so much so that retail media is now the fourth-largest advertising medium, according to data from WARC. But the advertising industry moves fast.

Payment Services 284

Payment Services Advertising Customer Experience Consumer 284

Retail TouchPoints

APRIL 25, 2024

The retailer and tech publisher’s new partnership also will allow advertisers to share ad spaces across both ecosystems, allowing them to see the impact of their campaigns through a full-funnel, closed-loop media solution. Best Buy and CNET have a combined, unduplicated reach of 50 million unique visitors per month.

Advertising 204

Advertising Consumer Shopping Marketing 204

Retail TouchPoints

DECEMBER 8, 2021

Despite widespread concern about delays, we see solid evidence that many consumers are getting a late start on their shopping. According to our survey: On average, consumers have completed just 20% of their holiday shopping Some 39% haven’t done any holiday shopping yet 74% plan to do at least some last-minute holiday shopping this season.

Shopping 235

Shopping Shipping Finance Advertising 235

I Vend

JULY 8, 2021

What I am hearing, and is supported by expert 3 rd party research, is a consistent pattern of four key priorities: in-store customer experience, knowledgeable staff, personalised loyalty programs and social media marketing. The in-store customer experience is that differentiation.

Customer Experience 98

Customer Experience Payment Services Checkout Marketing Spend 98

Independent Retailer

JULY 29, 2021

Many consumers got comfortable with online shopping during the pandemic, engaging with brands and other shoppers in a virtual sense, but nothing beats the authenticity of in-store experiences. This helps to deliver that crossover experience between online and in store that consumers are looking for.

Customer Experience 92

Customer Experience Shipping Consumer Shopping 92

Retail TouchPoints

FEBRUARY 7, 2024

When creating an advertisement or a campaign, there is a clear number-one priority a brand needs to focus on: not just getting a consumer’s attention, but holding it. It allows brands to create a game-like experience in a real-life setting, enhancing customer engagement and the overall shopping experience.

Customer Retention 241

Customer Retention Customer Experience Advertising Consumer 241

Retail TouchPoints

JANUARY 30, 2024

Gen AI, with its vast potential for enhancing efficiency and personalizing customer experiences, also comes with ethical considerations. The role of such a committee — consisting of individuals from different departments and backgrounds — extends from supply chain management to customer interaction.

Customer Experience 317

Customer Experience Supply Chain Management Promotions Advertising 317

365 Retail

MAY 19, 2021

Among many others, one thing we have missed over the past months is without a doubt the real-life shopping experience. Shopping online is great, but it is nothing like strolling through the aisles of your favourite store, physically touching the items or discovering new trends first-hand.

Customer Experience 103

Customer Experience Shopping Consumer Point of Sale 103

Retail TouchPoints

MARCH 12, 2024

And our exclusive consumer data, which spans 46,000 people across 27 global markets, demonstrates just how powerful the need for mood management is: 57% globally say they would be interested in an online shopping search tool that lets them choose products based on the kind of mood they want to feel. That rises to 62% in the U.S. 72% of U.S.

Consumer 223

Consumer Beauty and Health Advertising Shopping 223

Retail TouchPoints

MAY 8, 2024

One of the biggest reasons, according to data from Contentsquare , is that while merchants are investing in paid advertising to drive more traffic to their sites, their experiences are riddled with experience gaps that ultimately create frustration for shoppers.

Merchant Services 215

Merchant Services Advertising Customer Experience Marketing 215

Inside Retail

JANUARY 14, 2024

Fake fashion e-shops According to researchers at Avast, an internet security company, more than 4000 fake e-shops were set-up to exploit consumer spending in the post-festive season sales. Nationally in the year prior, over $9 million was lost to online shopping scams according to the National Anti-Scam Centre.

Payment Services 260

Payment Services Accounting Advertising Shopping 260

Inside Retail

APRIL 26, 2024

Increasing customer retention rates by as little as 5 per cent can result in 25-95 per cent more profit for your business. You can increase customer retention by creating loyalty programs, improving the customer experience, offering personalised services or promotions, or simply focusing on improving product range or quality.

Customer Retention 277

Customer Retention Fulfillment Social Commerce Supply Chain Management 277

Retail TouchPoints

MAY 5, 2023

The two companies have been partners since 2018, in a collaboration that spans same-day delivery, curbside pickup, EBT SNAP payments, virtual convenience, alcohol delivery and pickup and now advertising. The new Uber Eats advertising offerings are being powered by Criteo ’s Commerce Media Platform.

Advertising 270

Advertising Grocer Marketing Consumer 270

Retail TouchPoints

JANUARY 15, 2024

Among the current top use cases for AI in retail are: Store analytics and insights; Personalized customer recommendations; Adaptive advertising, promotions and pricing; Stockout and inventory management; and Conversational AI. But many of these tasks may just represent the low-hanging AI fruit.

Loss Prevention 301

Loss Prevention Planning Customer Experience Inventory Management 301

Retail TouchPoints

SEPTEMBER 14, 2023

Pinterest unveiled a suite of new features for its users as well as new advertising formats at its Pinterest Presents event Sept. 13, all designed to make the platform even more interactive, personalized and, most important, shoppable. “We

Merchant Services 244

Merchant Services Advertising Management Shopping 244