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Retail TouchPoints
SEPTEMBER 30, 2022
Capitalizing on In-Store Advertising. Recessions bring a change in consumer behavior, but they don’t mean customers stop going to stores altogether. Using OOH media and location-based targeting strategies allows retailers to maximize the value of customer floor time to increase basket size and drive revenue.
Retail TouchPoints
NOVEMBER 12, 2021
It’s never too early to start preparing for the holiday shopping season, especially this year as brands and retailers are gearing up for ‘Shipageddon’ part two. While the pandemic accelerated ecommerce demand, it also changed the way consumers shop online, increasing the number of ‘frugal shoppers.’
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Hunton Andrews Kurth
OCTOBER 18, 2021
The purpose of the legislation is both to help consumers to comparison shop by grouping like products and to mitigate the reinforcement of potentially harmful gender stereotypes that can be perpetuated by gendered children’s sections in stores.
Inside Retail
SEPTEMBER 19, 2022
Its cash cow of discovering new products and services has served it well, but it has long looked at getting closer to the transaction in its platform – either by actually completing the transaction or building a social shop. It started with Facebook Shop, which was launched in 2015. Asian model hasn’t soared in the West.
Retalon
SEPTEMBER 11, 2020
Inventory — even above real estate, merchandising or advertising — is the biggest investment retailers make. Demand forecasting drives most of the business’ performance metrics by reducing inventory costs, increasing turnover, and improving the customer experience. But those factors are just the tip of the iceberg.
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