Retail TouchPoints
SEPTEMBER 30, 2022
Capitalizing on In-Store Advertising. Recessions bring a change in consumer behavior, but they don’t mean customers stop going to stores altogether. Using OOH media and location-based targeting strategies allows retailers to maximize the value of customer floor time to increase basket size and drive revenue.
Retail TouchPoints
NOVEMBER 12, 2021
Price comparison shopping is easy in the digital world, and these savvy shoppers will put in the work to find the best deals. According to Google , customers searching for a “discount code” has increased by 50% in the last year. Surviving the Surge by Load-Balancing Operations.
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Hunton Andrews Kurth
OCTOBER 18, 2021
The purpose of the legislation is both to help consumers to comparison shop by grouping like products and to mitigate the reinforcement of potentially harmful gender stereotypes that can be perpetuated by gendered children’s sections in stores.
Inside Retail
SEPTEMBER 19, 2022
In light of this, Facebook’s recent announcement that it is rolling back its shopping features on Instagram and making its “new north star…more directly tied to advertising revenue for Meta” isn’t surprising. Owning the experience from discovery to transaction would be, if Meta cracked it, highly lucrative.
Retalon
SEPTEMBER 11, 2020
Inventory — even above real estate, merchandising or advertising — is the biggest investment retailers make. Demand forecasting drives most of the business’ performance metrics by reducing inventory costs, increasing turnover, and improving the customer experience. But those factors are just the tip of the iceberg.
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