Advertising Comparison Shopping Customer Experience Promotions 
Retail TouchPoints
SEPTEMBER 30, 2022
Capitalizing on In-Store Advertising. Recessions bring a change in consumer behavior, but they don’t mean customers stop going to stores altogether. Using OOH media and location-based targeting strategies allows retailers to maximize the value of customer floor time to increase basket size and drive revenue.
Retalon
SEPTEMBER 11, 2020
For example, most retailers order too much of the wrong products and then rely on discount promotions and clearance pricing to fix the resulting inventory problems. Those problems rarely occur when retailers start by asking the right question: “What is the true customer demand for all of our products?”.
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