article thumbnail

Google Targets Holiday Bargain Hunters with New Search Tools

Retail TouchPoints

To serve those holiday bargain hunters, Google has made several upgrades to its search experience designed to make it easier for shoppers to find deals and compare prices right on Google.com. New search features include promotion badges to help shoppers easily identify products that are on sale.

article thumbnail

4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

Recessions bring a change in consumer behavior, but they don’t mean customers stop going to stores altogether. Crafting in-store advertising with these concerns in mind can lighten the anxiety of comparison shopping for consumers while ensuring retailers aren’t leaving money on the table. Capitalizing on In-Store Advertising.

Marketing 297
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Retailers: Leverage Customer Data to Navigate Lower Spending Due to Inflation

Retail TouchPoints

Shoppers want to feel seen and have their financial challenges recognized, and that’s only possible with careful analysis of customer data. They should] take that data and put it to use to automate the customer experience to drive insights into what consumers really prefer and what they will engage with. During The Kroger Co. ’s

Consumer 289
article thumbnail

Cars, Wine, Trees — COVID-19 Proved Once and For All that You Can Sell Just About Anything Online

Retail TouchPoints

Learning about the different models, comparison shopping, getting price quotes, looking into features — all of that’s happening online, prior to the actual transaction, which then the consumer goes to do in person. The numbers speak for themselves: Online sales of alcohol in the U.S. were up 80% last year, approaching $5.6

Returns 279
article thumbnail

Retail AI & Predictive Analytics Blur the Line between Bricks and Clicks

Retalon

This has spurred a lasting debate about whether or not brick-and-mortar stores will remain relevant as more and more consumers subscribe to the convenience of shopping online. This is because today’s competitive advantage in retailing can often come down to the customer experience. – Promotions, event and markdowns.

article thumbnail

Online vs. Offline Retail – Blurring the Line between Bricks and Clicks

Retalon

This has spurred a lasting debate about whether or not brick-and-mortar stores will remain relevant as more and more consumers subscribe to the convenience of shopping online. This is because today’s competitive advantage in retailing can often come down to the customer experience. – Promotions, event and markdowns.

article thumbnail

How to Forecast Demand in Retail (2020)

Retalon

For example, most retailers order too much of the wrong products and then rely on discount promotions and clearance pricing to fix the resulting inventory problems. Those problems rarely occur when retailers start by asking the right question: “What is the true customer demand for all of our products?”.