Remove Comparison Shopping Remove Customer Experience Remove Promotions Remove Shopping
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Google Targets Holiday Bargain Hunters with New Search Tools

Retail TouchPoints

Among Americans planning to shop for the holidays, 43% are looking for deals and sales more than last year, according to a new Ipsos study commissioned by Google. New search features include promotion badges to help shoppers easily identify products that are on sale.

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4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

Recessions bring a change in consumer behavior, but they don’t mean customers stop going to stores altogether. Crafting in-store advertising with these concerns in mind can lighten the anxiety of comparison shopping for consumers while ensuring retailers aren’t leaving money on the table. Capitalizing on In-Store Advertising.

Marketing 281
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Retailers: Leverage Customer Data to Navigate Lower Spending Due to Inflation

Retail TouchPoints

Over a longer-term period, the Fetch Price Index Inflation Report: Record Breaking Grocery Prices Changing How Consumers Shop , which examined 375,000 shoppers’ habits over 195 million in-store and ecommerce purchases over 24 months , showed that consumers were purchasing fewer items, with a year-over-year decline in units per trip of 10.2%.

Consumer 281
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Cars, Wine, Trees — COVID-19 Proved Once and For All that You Can Sell Just About Anything Online

Retail TouchPoints

There’s a lot of COVID effect in those numbers, but the trajectory is clear — consumers want to shop online, for everything. The same holds true when it comes to shopping for large plants like shrubs and trees — a lot of the initial research and discovery already is happening online, but the transactions still largely take place in-person.

Returns 277
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Retail AI & Predictive Analytics Blur the Line between Bricks and Clicks

Retalon

This has spurred a lasting debate about whether or not brick-and-mortar stores will remain relevant as more and more consumers subscribe to the convenience of shopping online. This is because today’s competitive advantage in retailing can often come down to the customer experience. – Promotions, event and markdowns.

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Online vs. Offline Retail – Blurring the Line between Bricks and Clicks

Retalon

This has spurred a lasting debate about whether or not brick-and-mortar stores will remain relevant as more and more consumers subscribe to the convenience of shopping online. This is because today’s competitive advantage in retailing can often come down to the customer experience. – Promotions, event and markdowns.

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How to Forecast Demand in Retail (2020)

Retalon

For example, most retailers order too much of the wrong products and then rely on discount promotions and clearance pricing to fix the resulting inventory problems. Those problems rarely occur when retailers start by asking the right question: “What is the true customer demand for all of our products?”.