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Google Targets Holiday Bargain Hunters with New Search Tools

Retail TouchPoints

New search features include promotion badges to help shoppers easily identify products that are on sale. These badges will now show up in search results on items running a special promotion, such as “15% off with coupon code HOLIDAYS.”

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4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

Crafting in-store advertising with these concerns in mind can lighten the anxiety of comparison shopping for consumers while ensuring retailers aren’t leaving money on the table. Use OOH campaigns and in-store audio media to keep customers informed about ongoing promotions and retailer efforts to support them in a difficult time. .

Marketing 288
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Retailers: Leverage Customer Data to Navigate Lower Spending Due to Inflation

Retail TouchPoints

Our broad-based data science approach helps us determine how to best implement price, promotion and display. The Fetch report also noted that bargain retailers experienced less disruption in basket size , reflecting the ability of these businesses to add value by aligning with the consumer priority of saving while shopping.

Consumer 285
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Product Update: Google Shopping Data is Now Daily

Wiser

Today, more retailers than ever are using Google Shopping ads to promote their products to consumers. Fierce Retail reports that over 80 percent of retailers are investing a portion of their ad spend into Google Shopping ads. . Introducing Daily Price Insights on Google Shopping . And why not? . Conclusion.

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Cars, Wine, Trees — COVID-19 Proved Once and For All that You Can Sell Just About Anything Online

Retail TouchPoints

Learning about the different models, comparison shopping, getting price quotes, looking into features — all of that’s happening online, prior to the actual transaction, which then the consumer goes to do in person. It’s really about getting over that last hurdle at the bottom of the funnel.”.

Returns 278
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Why Pricing Optimization Is Required in Online Retail

Wiser

With competitors just a click away, and comparison shopping engines making it easier than ever for consumers to find the lowest price, having that competitive intelligence on hand and taking action accordingly is a requirement. . Whether in-store or online, Wiser has you covered from pricing to assortment to promotions.?

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Online vs. Offline Retail – Blurring the Line between Bricks and Clicks

Retalon

Consumers can find the same products across the globe, and now, consumers can comparison shop online and find the lowest priced goods in seconds. From there, you can start to examine competitive pricing and promotions, forecast demand with fulfillment in mind, as well as brand building through social efforts that engage your audience.