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Online vs. Offline Retail – Blurring the Line between Bricks and Clicks

Retalon

Consumers can find the same products across the globe, and now, consumers can comparison shop online and find the lowest priced goods in seconds. From there, you can start to examine competitive pricing and promotions, forecast demand with fulfillment in mind, as well as brand building through social efforts that engage your audience.

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Retail AI & Predictive Analytics Blur the Line between Bricks and Clicks

Retalon

Consumers can find the same products across the globe, and now, consumers can comparison shop online and find the lowest priced goods in seconds. From there, you can start to examine competitive pricing and promotions, forecast demand with fulfillment in mind, as well as brand building through social efforts that engage your audience.

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How to Forecast Demand in Retail (2020)

Retalon

For example, most retailers order too much of the wrong products and then rely on discount promotions and clearance pricing to fix the resulting inventory problems. The demand forecast informs plans for more accurate product assortment decisions, promotional strategies, and more. Demand Forecasting Methodologies.

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An Overview of how the BOPIS Retail Strategy is Transforming the Industry (2021)

Retalon

In the comfort of their home, a person can take their time to comparison-shop local stores’ assortments and inventory. Furthermore, many online retailers provide easy-to-use comparison tools. In addition, they can be greeted by sales associates who can recommend products or inform customers of promotions and events.