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4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

Crafting in-store advertising with these concerns in mind can lighten the anxiety of comparison shopping for consumers while ensuring retailers aren’t leaving money on the table. Use OOH campaigns and in-store audio media to keep customers informed about ongoing promotions and retailer efforts to support them in a difficult time. .

Marketing 265
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Retailers: Leverage Customer Data to Navigate Lower Spending Due to Inflation

Retail TouchPoints

Do consumers return the entire product or part of their purchases? Our broad-based data science approach helps us determine how to best implement price, promotion and display. This positive outlook may blunt the impact of higher prices due to inflation, helped by retailers leveraging promotional discounts.

Consumer 268
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Cars, Wine, Trees — COVID-19 Proved Once and For All that You Can Sell Just About Anything Online

Retail TouchPoints

Learning about the different models, comparison shopping, getting price quotes, looking into features — all of that’s happening online, prior to the actual transaction, which then the consumer goes to do in person. Overcoming Last Mile and Return Hurdles. and the actual sale takes place through those regulated companies.

Returns 273
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Why Pricing Optimization Is Required in Online Retail

Wiser

With competitors just a click away, and comparison shopping engines making it easier than ever for consumers to find the lowest price, having that competitive intelligence on hand and taking action accordingly is a requirement. . Whether in-store or online, Wiser has you covered from pricing to assortment to promotions.?

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Online vs. Offline Retail – Blurring the Line between Bricks and Clicks

Retalon

Plus, going into a retail store significantly reduces the potential for returns and increases upsell opportunities. Consumers can find the same products across the globe, and now, consumers can comparison shop online and find the lowest priced goods in seconds. – Promotions, event and markdowns. touching products).

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Retail AI & Predictive Analytics Blur the Line between Bricks and Clicks

Retalon

Plus, going into a retail store significantly reduces the potential for returns and increases upsell opportunities. Consumers can find the same products across the globe, and now, consumers can comparison shop online and find the lowest priced goods in seconds. – Promotions, event and markdowns. touching products).

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How to Forecast Demand in Retail (2020)

Retalon

For example, most retailers order too much of the wrong products and then rely on discount promotions and clearance pricing to fix the resulting inventory problems. The demand forecast informs plans for more accurate product assortment decisions, promotional strategies, and more. Demand Forecasting Methodologies.