Retail TouchPoints

SEPTEMBER 30, 2022

Capitalizing on In-Store Advertising. Recessions bring a change in consumer behavior, but they don’t mean customers stop going to stores altogether. Using OOH media and location-based targeting strategies allows retailers to maximize the value of customer floor time to increase basket size and drive revenue.

Marketing 264

Marketing Promotions Advertising Comparison Shopping 264

Hunton Andrews Kurth

OCTOBER 18, 2021

Following the recent trend of retailers abandoning gendered store sections and product lines, California has passed legislation that will force certain large retailers to adopt non-gendered children’s sections in California store locations.

Comparison Shopping 52

Comparison Shopping Department Stores Location Customer Experience 52

Retalon

SEPTEMBER 11, 2020

Inventory — even above real estate, merchandising or advertising — is the biggest investment retailers make. Demand forecasting drives most of the business’ performance metrics by reducing inventory costs, increasing turnover, and improving the customer experience. Also retail is no longer just brick-and-mortar.

Payment Services 41

Payment Services Promotions Accounting Fulfillment 41