Retail TouchPoints

SEPTEMBER 30, 2022

Capitalizing on In-Store Advertising. Using OOH media and location-based targeting strategies allows retailers to maximize the value of customer floor time to increase basket size and drive revenue. But they will adjust their strategy, taking concrete steps to boost basket size, steal market share and remain top of mind for shoppers.

Marketing 253

Marketing Promotions Advertising Comparison Shopping 253

Hunton Andrews Kurth

OCTOBER 18, 2021

Following the recent trend of retailers abandoning gendered store sections and product lines, California has passed legislation that will force certain large retailers to adopt non-gendered children’s sections in California store locations.

Comparison Shopping 52

Comparison Shopping Department Stores Location Customer Experience 52

Wiser

JANUARY 18, 2019

In store shopping is still very prevalent, even with the increasing availability of online retailers. Comparison shopping is a very popular trend that only appears to be growing. 87% of respondents plan to use a mobile app to shop in 2019.

Comparison Shopping 68

Comparison Shopping Shipping Store Layout Consumer 68

Retalon

SEPTEMBER 11, 2020

Inventory — even above real estate, merchandising or advertising — is the biggest investment retailers make. Demand varies based on the store’s location, the time of year, and the impact of other SKUs in the assortment. Woman look at the stock market data on computer monitor. Also retail is no longer just brick-and-mortar.

Payment Services 41

Payment Services Promotions Accounting Fulfillment 41