Retail TouchPoints

SEPTEMBER 30, 2022

Capitalizing on In-Store Advertising. Using OOH media and location-based targeting strategies allows retailers to maximize the value of customer floor time to increase basket size and drive revenue. But they will adjust their strategy, taking concrete steps to boost basket size, steal market share and remain top of mind for shoppers.

Marketing 265

Marketing Promotions Advertising Comparison Shopping 265

Wiser

JANUARY 18, 2019

According to the survey results, their top motivation for in-store shopping is: product availability (64 percent), store location (56 percent), to try on or test items (54 percent), instant gratification with purchases (51 percent), no shipping costs (49 percent), the in-store experience (39 percent), and easier return methods (37 percent).

Comparison Shopping 68

Comparison Shopping Shipping Store Layout Consumer 68

Retalon

SEPTEMBER 11, 2020

Inventory — even above real estate, merchandising or advertising — is the biggest investment retailers make. That’s why retail key performance indicators are dominated by inventory-based metrics like Gross Margin Return on Investment and In Stock Percentage. Woman look at the stock market data on computer monitor.

Payment Services 41

Payment Services Promotions Accounting Fulfillment 41