Shoppers’ In-Store and Online Expectations for 2019
Wiser
JANUARY 18, 2019
In store shopping is still very prevalent, even with the increasing availability of online retailers. 52 percent of survey participants are more likely to make a purchase in-store in 2019 while 48 percent are more likely to make a purchase online. Comparison shopping is a very popular trend that only appears to be growing.
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