Shoppers’ In-Store and Online Expectations for 2019
Wiser
JANUARY 18, 2019
The top motivating factors for survey participants to shop online are: convenience (74 percent), better prices (60 percent), the ability to shop 24/7 (58 percent), free shipping offers (57 percent), comparison shopping (50 percent), more product options (48 percent), and avoiding crowds (46 percent).
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