Retail TouchPoints

SEPTEMBER 30, 2022

Using OOH media and location-based targeting strategies allows retailers to maximize the value of customer floor time to increase basket size and drive revenue. Crafting in-store advertising with these concerns in mind can lighten the anxiety of comparison shopping for consumers while ensuring retailers aren’t leaving money on the table.

Marketing 283

Marketing Promotions Advertising Comparison Shopping 283

Retail TouchPoints

JANUARY 4, 2023

Empowering customers to quickly locate and refine items in their search reduces fatigue and makes browsing new products more engaging. Last year, the rate of companies adding images in their search bar increased by nearly 15% , demonstrating the continual push towards consumer-friendly searches that prioritize simplicity of use.

Comparison Shopping 270

Comparison Shopping Consumer Shopping Customer Experience 270

Hunton Andrews Kurth

OCTOBER 18, 2021

Following the recent trend of retailers abandoning gendered store sections and product lines, California has passed legislation that will force certain large retailers to adopt non-gendered children’s sections in California store locations.

Comparison Shopping 52

Comparison Shopping Department Stores Location Customer Experience 52

Mass Relators

OCTOBER 25, 2023

While omnichannel shopping causes challenges for retailers, most shoppers prefer options. Eight in 10 favor a blend of online and in-store shopping, and 75% choose to shop with online retailers that have a brick-and-mortar location. As omnichannel shopping continues to grow, the volume of returns increases along with it.

Checkout 52

Checkout Payment Services Shrinkage Returns 52

Wiser

JANUARY 18, 2019

In store shopping is still very prevalent, even with the increasing availability of online retailers. Comparison shopping is a very popular trend that only appears to be growing. 52 percent of survey participants are more likely to make a purchase in-store in 2019 while 48 percent are more likely to make a purchase online.

Comparison Shopping 68

Comparison Shopping Shipping Store Layout Consumer 68

Retail TouchPoints

MAY 5, 2021

Learning about the different models, comparison shopping, getting price quotes, looking into features — all of that’s happening online, prior to the actual transaction, which then the consumer goes to do in person. It’s really about getting over that last hurdle at the bottom of the funnel.”.

Returns 278

Returns Consumer Marketing Comparison Shopping 278

Retail Next

SEPTEMBER 10, 2019

Instead of aiming for your dream space right away, try to find a more modest one that offers you a good location, but costs less. The amount charged varies from company to company, so it’s a good idea to do some comparison shopping to make sure you are getting the best rate possible. Also, don’t be afraid to ask for a discount.

Finance 59

Finance Payment Services Loss Prevention Accounting 59