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4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

Capitalizing on In-Store Advertising. Recessions bring a change in consumer behavior, but they don’t mean customers stop going to stores altogether. Using OOH media and location-based targeting strategies allows retailers to maximize the value of customer floor time to increase basket size and drive revenue.

Marketing 267
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Frugal Shoppers: The Untapped Shopper Base You Can Reach to Win the Holiday Sales Season

Retail TouchPoints

Smart brands and retailers will take advantage of an extended holiday season by giving consumers what they need and by focusing on a particular shopper base that might not have been on their radar last year: frugal shoppers. ’ This shopper base is made up of consumers who only want to buy at a discount.

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New California Legislation will Require Some Retailers to Adopt Gender Neutral Children’s Sections by 2024

Hunton Andrews Kurth

The purpose of the legislation is both to help consumers to comparison shop by grouping like products and to mitigate the reinforcement of potentially harmful gender stereotypes that can be perpetuated by gendered children’s sections in stores.

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How to Forecast Demand in Retail (2020)

Retalon

Demand is an economics concept that describes the willingness of consumers to purchase a specific product at a specific price. Therefore, demand forecasting is a statistical prediction of the willingness of consumers to purchase specific products, at a specific price, in a specific time frame. Demand Forecasting Methodologies.