TikTok Goes ‘All in’ on Social Commerce with Robust Suite of New Shopping Features
Retail TouchPoints
SEPTEMBER 29, 2021
Shopping has been happening organically on TikTok for a while. This week, the social media platform introduced a sweeping set of new tools and advertising products — including product links , live shopping and even a full-service commerce solution — all aimed at expanding TikTok’s reach from culture and creation into commerce.
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