Remove Customer Experience Remove Point of Sale Remove Shopping Remove Social Commerce
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Beyond Shopping: How Retailers can Turn Stores into Experiential Hubs

Retail TouchPoints

Despite the surge in online shopping, physical stores remain essential for retailers, providing a space for customers to interact with products and build deeper brand connections. A well-designed store can create a memorable brand experience that strengthens customer loyalty.

Shopping 312
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Q4 Could Be Huge, But Most Retailers Have a Blind Spot

Retail TouchPoints

The Inherent Messiness of Mobile For a growing number of consumers, mobile commerce is the new standard, particularly when it comes to Q4 holiday and gift shopping. A tremendous amount of mobile traffic and transactions are lost to broken mobile experiences — likely more today than ever before.

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What to Expect and What to Wish for from Retailers this Holiday Season

Retail TouchPoints

With respect to optimizing employee efficiencies, generative AI could be used by store associates on handheld devices to think up product recommendations when advising customers, and AI will hopefully be deployed in order to achieve the most ideal sales floor schedules. Shopping should be rewardingly seamless for everyone involved.

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How Streamlining Digital Checkout Boosted Polywood Conversions Nearly 50%

Retail TouchPoints

What it didn’t have at that point was a streamlined, intuitive online checkout process — and that quickly became a major hindrance to the company’s DTC expansion plans. “We We know [customers] want the product — they added it to their cart,” said Valencourt. That’s about creating a delightful experience for shoppers.

Checkout 178
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Webinar Recap: Taking The Pulse Of Marketers And Consumers To Navigate The Shift To Digital

Retail TouchPoints

Panelists shared insights from the Salesforce Shopping Index , which collected responses from more than one billion consumers worldwide, and the annual Sixth Edition: State of Marketing Report , which was released this May. Given the proliferation of shopping platforms, retail marketers are striving to make the checkout experience easy. “We’re

Marketing 256
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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.

Checkout 215
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Why Retailers’ Obsession with Conversion is Keeping Them from…Converting

Retail TouchPoints

When this person comes across an ad for a product that interests them — say, a backpack — getting that shopper through checkout as fast as possible is a top priority because as soon as they start moving, the sale is lost. Retailers used to be blind to who their shoppers are and what they’re shopping for, but not anymore.

Checkout 241