Havas Study Highlights 5 Key Social Commerce Preferences of Gen Z and Millennials
Retail TouchPoints
JULY 24, 2023
It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms — is big business. UK, France, Germany, India, Mexico and United Arab Emirates, and found that not only is Gen Next interested in social commerce, but most of them already are engaging in it.
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