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With New ‘Beauty&’ Marketing Campaign, Ulta Promotes Confidence and Acceptance

Retail TouchPoints

Following on strong Q2 results, Ulta Beauty has debuted a new marketing campaign designed to “widen the lens of beauty and inspire all to reclaim beauty on their own terms.”. The national ad spot will air across linear and streaming TV and social media, featuring a cast of creators and beauty influencers.

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How Shiseido is connecting with customers in a crowded beauty market

Inside Retail

In the US$375 billion global beauty industry, efficacy and simplicity reign supreme. In an exclusive interview, Shiseido’s regional brand director of Apac Sher Le Chua offered invaluable insights into its innovative strategies, approach to addressing the global anti-aging skincare market, and the resonance of its latest campaign.

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Adore Beauty posts growth despite challenging market conditions

Inside Retail

Online beauty retailer Adore Beauty has reported revenue of $47.5 The increase was supported by growth in active customers, successful loyalty and promotional activity, and a record 497,000 returning customers, the company said. million for the first quarter ended September 30, up 4.7 per cent year over year.

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How to Make your Beauty Routine More Eco-Friendly

Retail TouchPoints

With that in mind, one habit to consider paying extra attention to is your beauty routine. A recent report states that brand transparency regarding environmental sustainability remains a top priority for cosmetics and personal beauty care consumers. Packaging Takes Center Stage So what does sustainable beauty really mean?

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Wellness booms and so does the share price of pharmaceutical retailers

Inside Retail

Wellness has become a priority for people in the wake of the pandemic as evidenced by the surge in demand for health and well-being products, which is projected to reach $5.2 Priceline is another Australian pharmacy that has increased its foothold in the beauty and wellness space under the ownership of retail conglomerate Wesfarmers.

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How Olive Young dominates K-beauty by boosting small brands

Inside Retail

In the past decade, Korean cosmetic companies have become formidable players in the beauty industry. Famed for the latest in product development and cutting-edge formulations that can rival the West, K-beauty products are now renowned worldwide. Here’s why Olive Young is the one to watch for the beauty industry.

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Why Aussie beauty brand Cinch Skin changed its approach to retail partnerships

Inside Retail

Skincare makes up over 40 per cent of the total global cosmetics market and the product category continues to grow its market share. The 100 per cent all-natural, vegan and cruelty-free beauty brand caters to the growing demand for ‘clean’ beauty products amidst a broader shift of consumers shopping more sustainably.

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